The world of computing and new technologies is constantly evolving on both the visual and technical level. Your company’s website represents an indispensable tool for communication, visibility and sales (in the case of online shops). Therefore, you must continuously maintain it and adapt it not only to suit users’ tastes and meet their requirements, but also to fulfill the ranking criteria of the principal search engines (especially Google) in order to optimize the online presence and accessibility of your company. For example, did you know that Google made a major update to its algorithm in May of 2021 by taking the user experience into account when ranking search results? You can read our article on the subject here.
For this very reason, you’re very likely wondering if your website is up to date and optimized or if you need to update it or even redesign it. But what’s the difference between the two? Redesigning a website essentially consists of modifying its structure and design, either in full or in part, and adding new features. Updating consists of regularly integrating new elements (images, texts, etc.) and improving the code for indexing, for example, but without changing the structure.
Table of content
- Why undertake this web project?
- Does your website need an update or a full redesign?
- What year was your website created?
- Is it adapted for mobile devices?
- Are there limited options for posting new material?
- Is your website optimized for search engines?
- Is the content always valid? How about the photos?
- Is the overall design up to date?
- Is your website’s upload speed optimal?
- Are there security issues?
There are numerous motives for updating or redesigning your website. The top three are as follows:
You absolutely must stay informed regarding the evolution of internet trends and make your website as modern as possible. For internet users, this is a gauge of its seriousness, reliability and credibility.
Your website must respond as well as possible to current digital demands, for example, by being mobile-friendly.
It’s imperative that you have a website that meets your company’s marketing objectives. To do this, you must constantly optimize it and make it more efficient.
To answer this question, here are the points to consider:
In other words, is your website outdated or old fashioned? Industry experts generally recommend making in-depth changes to a website every three to four years in order to modernize it and adapt it to the ever-changing demands of internet users.
Do you know how your website looks on mobile devices like cellphones or tablets? These days, considering that more than 60 percent of internet traffic comes from these devices, your website must be adapted for mobile browsing. What’s more, since Google favors mobile-friendly websites in its search results, you’ll be penalized if you don’t offer mobile users an optimal experience. Adapting a website for mobile devices often necessitates a full redesign.
Would you like to present new products in your catalogue or implement an online shop, but it isn’t possible with your current website? Then it’s time to perform a complete overhaul in order to add new features.
In addition to code elements, the textual and visual content of a website plays an important role in natural referencing. In fact, outdated, repetitive or duplicate texts, images and news items will jeopardize your SEO. Make sure that you update your information regularly.
Your website is your online showcase, so it absolutely must reflect who you are and what you do. Don’t lose sight of the fact that, before purchasing from you, potential clients learn about you, your services and your products through your website. Therefore, it’s imperative for it to contain information and images that are valid and recent. To do this, you should anticipate making regular updates to your photos and texts.
It’s important to demonstrate to your visitors that you’re an efficient, continuously evolving company by featuring a website design that corresponds to current tastes and that lends your brand a fresh, modern image.
Your website’s load time is an important part of the user experience, as internet users expect to get the information they’re looking for as quickly as possible. Did you know that 85 percent of them expect a website to load in less than 3 seconds? The principal search engines also take this factor into account. To learn more, consult our article on optimizing website load times.
You can test the speed of each page of your website using various applications, including PageSpeed Insights, and the results will give you a good indication as to whether a simple update will suffice or if you’ll need to redesign your website from the ground up.
A weak level of security not only is detrimental in terms of SEO but also discourages traffic to your website, as internet users won’t tend to trust it. Call on the services of a specialized company that will be able to detect and remedy any possible security breaches.
Are you vacillating between updating and redesigning your website? Are you unsure as to whether your website is optimized or not? Contact the professionals at BJMédia. As specialists in SEO and web strategy, they can address all of your concerns and give you all the expert advice you need.