{"id":7280,"date":"2019-10-15T11:39:21","date_gmt":"2019-10-15T15:39:21","guid":{"rendered":"http:\/\/bjmedia.ca\/realisations\/marketing-web-white-villas\/"},"modified":"2019-10-24T08:27:55","modified_gmt":"2019-10-24T12:27:55","slug":"white-villas-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.bjmedia.ca\/en\/use-case\/white-villas-digital-marketing\/","title":{"rendered":"White Villas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[mk_page_section bg_image=&#8221;http:\/\/bjmedia.ca\/wp-content\/uploads\/white-villa-cover-opt.jpg&#8221; bg_color=&#8221;#0a0a0a&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; video_color_mask=&#8221;#000000&#8243; video_opacity=&#8221;0&#8243; min_height=&#8221;500&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;120&#8243; sidebar=&#8221;sidebar-1&#8243; first_page=&#8221;false&#8221; last_page=&#8221;false&#8221;][vc_column][mk_padding_divider size=&#8221;100&#8243; visibility=&#8221;hidden-sm&#8221;][mk_padding_divider size=&#8221;150&#8243; visibility=&#8221;hidden-sm&#8221;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#ffffff&#8221; size=&#8221;52&#8243; force_font_size=&#8221;true&#8221; size_smallscreen=&#8221;46&#8243; size_tablet=&#8221;32&#8243; size_phone=&#8221;26&#8243; line_height=&#8221;98.5&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]\n<div style=\"display: inline-block; padding: 30px 40px; background: rgba(0,97,168,0.9); border-radius: 20px 0 20px 20px;\">How <span style=\"font-size: 110%; font-weight: 600; text-transform: uppercase;\">White Villas<\/span> manages<br \/>\nto have one of the highest occupancy rates in the TCI<\/div>\n[\/mk_fancy_title][mk_padding_divider size=&#8221;50&#8243; visibility=&#8221;hidden-sm&#8221;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#00111e&#8221; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;29&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;24&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;right&#8221;]<span style=\"display: inline-block; background: rgba(0,97,168,0.50); padding: 20px; border-radius: 20px 20px 20px 0; box-sizing: border-box;\">CASE STUDY<\/span>[\/mk_fancy_title][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_row_inner css=&#8221;.vc_custom_1570709536741{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;23&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<span style=\"font-weight: bold; text-transform: uppercase; font-size: 65%;\">Client :<br \/>\n<\/span>White Villas[\/mk_fancy_title][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;23&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<span style=\"font-weight: bold; text-transform: uppercase; font-size: 65%;\">Business activity:<br \/>\n<\/span>Villa rentals in the Turks and Caicos<br \/>\n[\/mk_fancy_title][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;23&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]\n<p><span style=\"font-weight: bold; text-transform: uppercase; font-size: 65%;\">Website:<br \/>\n<\/span><a style=\"font-size: 85%; color: #c1d000;\" href=\"https:\/\/whitevillas.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/whitevillas.net\/<\/a><\/p>\n[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_custom_box padding_vertical=&#8221;90&#8243; padding_horizental=&#8221;30&#8243; margin_bottom=&#8221;0&#8243; bg_image=&#8221;http:\/\/bjmedia.ca\/wp-content\/uploads\/white-villas-opt.jpg&#8221; bg_position=&#8221;center bottom&#8221; overlay_color=&#8221;rgba(0,97,168,0.73)&#8221; bg_stretch=&#8221;true&#8221;][vc_single_image image=&#8221;7134&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1571153080527{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/mk_custom_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#002f51&#8243; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;29&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;24&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;right&#8221;]<span style=\"display: inline-block; background: rgba(0,97,168,0.50); padding: 20px; border-radius: 0 20px 20px 20px; box-sizing: border-box;\">CONTEXT<\/span>[\/mk_fancy_title][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1571241602305{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">In 2015, Simon H\u00e9nault made his dream come true by building a villa on the island of Providenciales in the Turks and Caicos. From the get-go, he trusted BJM\u00e9dia to create his first website and SEO strategy. The original work has evolved over time, with the company now showcasing 4 gorgeous rental villas, and two others being built for 2020.<br \/>\n<\/span>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#003c75&#8243; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;90&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;29&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;24&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;right&#8221;]<span style=\"display: inline-block; background: #0061a8; padding: 20px; border-radius: 20px 0 20px 20px; box-sizing: border-box;\">Goals<\/span>[\/mk_fancy_title][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_custom_list icon_color=&#8221;#ffffff&#8221; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>\n<h3 style=\"font-weight: bold; color: #c1d000; margin-bottom: 0;\">Get the highest<\/h3>\n<p><span style=\"color: #fff;\"> occupancy rate possible<\/span><\/li>\n<li>\n<h3 style=\"font-weight: bold; color: #c1d000; margin-bottom: 0;\">Increase<\/h3>\n<p><span style=\"color: #fff;\">direct website bookings<br \/>\n<\/span><\/li>\n<li>\n<h3 style=\"font-weight: bold; color: #c1d000; margin-bottom: 0;\">Rent<\/h3>\n<p><span style=\"color: #fff;\"> at the best rate possible<\/span><\/li>\n<li>\n<h3 style=\"font-weight: bold; color: #c1d000; margin-bottom: 0;\">Offer related services<\/h3>\n<p><span style=\"color: #fff;\"> Car rentals and boat tours.<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#0061a8&#8243; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;30&#8243; bottom_shape_style=&#8221;folded-bottom&#8221; bottom_shape_size=&#8221;small&#8221; bottom_shape_bg_color=&#8221;#0061a8&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;29&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;24&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;right&#8221;]<span style=\"display: inline-block; background: rgba(255,255,255,0.17); padding: 20px; border-radius: 20px 20px 0 20px; box-sizing: border-box;\">The issues<br \/>\n<\/span>[\/mk_fancy_title][\/vc_column][vc_column width=&#8221;3\/4&#8243;][mk_custom_list icon_color=&#8221;#ffffff&#8221; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li><span style=\"color: #fff;\">We had to engage and compel travellers quickly during their decision process. This means 3 to 6 months, prior to their travel dates. <\/span><\/li>\n<li><span style=\"color: #fff;\">Low season can be difficult for the travel industry. We needed to find a simple, efficient way to stay top-of-mind and entice travellers with enticing last-minute deals.<\/span><\/li>\n<li><span style=\"color: #fff;\">Third-party booking agencies or OTAs (online travel agencies) are expensive, and we needed to increase direct bookings, through the company\u2019s website. <\/span><\/li>\n<li><span style=\"color: #fff;\">Competition is fierce for the travel industry. Vacation rentals all want to be present in the Canadian and American markets, with organic SEO. We had to come up with clever ways to be visible and competitive.<\/span><\/li>\n<li><span style=\"color: #fff;\">Travellers traditionally shop many accommodations and destinations at the same time. We had to quickly show why White Villas and the TCI should be their first choice.<br \/>\n<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][mk_padding_divider size=&#8221;60&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ffffff&#8221; video_opacity=&#8221;0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; has_top_shape_divider=&#8221;true&#8221; top_shape_style=&#8221;folded-top&#8221; top_shape_size=&#8221;small&#8221; top_shape_color=&#8221;#0061a8&#8243; top_shape_bg_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7139&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;slideInUp&#8221;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;56&#8243; force_font_size=&#8221;true&#8221; size_smallscreen=&#8221;46&#8243; size_tablet=&#8221;40&#8243; size_phone=&#8221;32&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]<span style=\"display: inline-block; background: #0061a8; padding: 20px; border-radius: 20px 20px 20px 0; box-sizing: border-box;\">Smart solutions we came up with<\/span>[\/mk_fancy_title][mk_padding_divider][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ffffff&#8221; video_opacity=&#8221;0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;90&#8243; bottom_shape_style=&#8221;folded-bottom&#8221; bottom_shape_color=&#8221;#0061a8&#8243; bottom_shape_bg_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#0061a8&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]The<br \/>\n<span style=\"color: #c1d000;\">website<\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>We made it visually appealing and showcased several photos of the villas and the destination.<\/li>\n<li>We integrated calls to action, forms and reservations calendars that helped optimize conversion rates.<\/li>\n<li>We created the \u2018Much More Than a Villa\u2019 concept that distinguishes White Villas from other rentals, while also promoting the various attractions in the TCI.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#0061a8&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;-0.5&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<small style=\"display: block; line-height: 1.35em;\">Organic SEO<\/small><span style=\"color: #c1d000;\">strategy <\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>Keyword research<\/li>\n<li>Content optimization and targeting<\/li>\n<li>Technical optimization for the website<\/li>\n<li>Content strategy with blog articles<\/li>\n<li>Backlinking<\/li>\n<li>Lead magnet content created to increase database and engage potential clients (ebooks).<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#0061a8&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;-0.5&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<small style=\"display: block; line-height: 1.35em;\">Branding and visibility on<\/small><span style=\"color: #c1d000;\">social media <\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>Profile pages for Facebook, Instagram and Pinterest<\/li>\n<li>Publishing relevant content, videos, guides, images and more.<\/li>\n<li>Targeted ads for branding, client acquisition and increased followers on the different platforms, by using the lead magnets strategy.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ffffff&#8221; video_opacity=&#8221;0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;90&#8243; has_bottom_shape_divider=&#8221;true&#8221; bottom_shape_style=&#8221;folded-bottom&#8221; bottom_shape_color=&#8221;#0061a8&#8243; bottom_shape_bg_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title color=&#8221;#0061a8&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]Zoho One<br \/>\n<span style=\"color: #c1d000;\">ERP set-up<br \/>\n<\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][vc_row_inner css=&#8221;.vc_custom_1571153917940{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>This helped build and develop the client database, with information that can be used to engage customers, according to the actions they\u2019ve performed on the website, or during their booking. By creating market segments, we improve campaigns and results.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>This greatly improved sales management, accounting and marketing for our client.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#0061a8&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;-0.5&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]A strategy for<br \/>\n<span style=\"color: #c1d000;\">Last Minute Deals<\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][mk_custom_list icon_color=&#8221;#c1d000&#8243; margin_bottom=&#8221;0&#8243; align=&#8221;left&#8221;]\n<ul>\n<li>Everybody loves a deal! This allows us to send special rates that are only applicable for stays within 4 weeks of the reservation. It helps fill occupancy holes and keeps the villas cost-effective.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#0061a8&#8243; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][mk_fancy_title tag_name=&#8221;span&#8221; color=&#8221;#ffffff&#8221; size=&#8221;40&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;24&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;Rajdhani&#8221; font_type=&#8221;google&#8221; align=&#8221;center&#8221;]<span style=\"display: inline-block; background: rgba(255,255,255,0.17); padding: 20px; border-radius: 0 20px 20px 20px; box-sizing: border-box;\">Results that make competitors jealous!<\/span>[\/mk_fancy_title][mk_padding_divider][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#0061a8&#8243; video_opacity=&#8221;0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#c1d000&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]\n<p>An occupancy rate <span style=\"color: #ffffff;\">90%<\/span><\/p>\n[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][vc_column_text css=&#8221;.vc_custom_1571242561698{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">While most accommodations in the Turks and Caicos typically have occupied rooms for an average 32 weeks per year, White Villas boasts a 46-week occupancy rate. <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#c1d000&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<span style=\"color: #ffffff;\">8000 monthly <\/span> website visits [\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][vc_column_text css=&#8221;.vc_custom_1571242570620{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">The White Villas website registered 8000 visits per month in 2019. A 600% increase over last year. <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_fancy_title color=&#8221;#c1d000&#8243; size=&#8221;30&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;19&#8243; font_weight=&#8221;bold&#8221; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]The most popular pages relate to <span style=\"color: #ffffff;\">bookings!<\/span>[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243;][vc_column_text css=&#8221;.vc_custom_1571920069860{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">The pages with the most views are those that help clients actually book a villa. This is what we call an optimized sales funnel!<\/span>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#000000&#8243; bg_stretch=&#8221;true&#8221; padding_top=&#8221;30&#8243; padding_bottom=&#8221;90&#8243; has_top_shape_divider=&#8221;true&#8221; top_shape_style=&#8221;folded-top&#8221; top_shape_size=&#8221;small&#8221; top_shape_color=&#8221;#0061a8&#8243; top_shape_bg_color=&#8221;#000000&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner css=&#8221;.vc_custom_1566484884948{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1566484898972{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][mk_padding_divider size=&#8221;30&#8243; visibility=&#8221;hidden-sm&#8221;][mk_fancy_title color=&#8221;#ffffff&#8221; size=&#8221;40&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;28&#8243; font_weight=&#8221;bold&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]A very satisfied customer[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;4&#8243; el_width=&#8221;30&#8243; accent_color=&#8221;#c1d000&#8243; css=&#8221;.vc_custom_1570039052257{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;][mk_testimonials style=&#8221;modern&#8221; count=&#8221;-1&#8243; testimonials=&#8221;6073&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=&#8221;http:\/\/bjmedia.ca\/wp-content\/uploads\/agence-web-repond-questions_blue-opt.jpg&#8221; bg_color=&#8221;#000000&#8243; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;90&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][mk_padding_divider size=&#8221;120&#8243; visibility=&#8221;hidden-sm&#8221;][mk_padding_divider size=&#8221;120&#8243;][mk_fancy_title color=&#8221;#ffffff&#8221; size=&#8221;42&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;30&#8243; font_weight=&#8221;bolder&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]<span style=\"font-weight: 400;\">Wondering what<\/span><br \/>\nwe could do<br \/>\nfor you?[\/mk_fancy_title][mk_button dimension=&#8221;flat&#8221; size=&#8221;large&#8221; url=&#8221;\/en\/contact-web-marketing-agency-vaudreuil\/&#8221; margin_right=&#8221;0&#8243; bg_color=&#8221;#c1d100&#8243; btn_hover_bg=&#8221;rgba(255,255,255,0.84)&#8221; text_color=&#8221;dark&#8221; btn_hover_txt_color=&#8221;#000000&#8243;]SPEAK TO AN EXPERT<br \/>\n[\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section full_width=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; el_class=&#8221;bjm-add-border&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1566916113758{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][mk_custom_box padding_vertical=&#8221;0&#8243; padding_horizental=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; min_height=&#8221;280&#8243; bg_color=&#8221;#c1d000&#8243; background_hov_color_style=&#8221;gradient_color&#8221; border_color_style=&#8221;single_color&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;2&#8243; bg_grandient_hov_color_from=&#8221;#c1d000&#8243; bg_grandient_hov_color_to=&#8221;#b0bc00&#8243; bg_stretch=&#8221;false&#8221;][vc_column_text css=&#8221;.vc_custom_1571427385268{margin-bottom: 0px !important;}&#8221;]\n<p style=\"margin: 0; padding: 0;\"><a style=\"width: 100%; height: 100%; padding: 80px 40px; text-align: center; box-sizing: border-box; display: block; color: #fff !important; text-transform: uppercase; font-weight: bold; font-size: 20px !important; line-height: 24px !important;\" href=\"\/en\/use-case\/cabanon-fortin-digital-marketing\/\">How Cabanon Fortin attracts 1000 more website visitors per month<br \/>\n<small style=\"display: block; margin-top: 30px;\">\u2190 View the previous case study<\/small><\/a><\/p>\n[\/vc_column_text][\/mk_custom_box][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1566916120782{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][mk_custom_box padding_vertical=&#8221;0&#8243; padding_horizental=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; min_height=&#8221;280&#8243; bg_color=&#8221;#0061a8&#8243; background_hov_color_style=&#8221;gradient_color&#8221; border_color_style=&#8221;single_color&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;2&#8243; bg_grandient_hov_color_from=&#8221;#0061a8&#8243; bg_grandient_hov_color_to=&#8221;#005991&#8243; bg_stretch=&#8221;true&#8221;][vc_column_text css=&#8221;.vc_custom_1571427294376{margin-bottom: 0px !important;}&#8221;]\n<p style=\"margin: 0; padding: 0;\"><a style=\"width: 100%; height: 100%; padding: 80px 40px; text-align: center; box-sizing: border-box; display: block; color: #fff !important; text-transform: uppercase; font-weight: bold; font-size: 20px !important; line-height: 24px !important;\" href=\"\/en\/use-case\/brault-demenagement-digital-marketing\/\">How moving company, Brault D\u00e9m\u00e9nagement, doubled its website traffic<br \/>\n<small style=\"display: block; margin-top: 30px;\">View the next case study \u2192 <\/small><\/a><\/p>\n[\/vc_column_text][\/mk_custom_box][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_image=&#8221;http:\/\/bjmedia.ca\/wp-content\/uploads\/white-villa-cover-opt.jpg&#8221; bg_color=&#8221;#0a0a0a&#8221; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; video_color_mask=&#8221;#000000&#8243; video_opacity=&#8221;0&#8243; min_height=&#8221;500&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;120&#8243; sidebar=&#8221;sidebar-1&#8243; first_page=&#8221;false&#8221; last_page=&#8221;false&#8221;][vc_column][mk_padding_divider size=&#8221;100&#8243; visibility=&#8221;hidden-sm&#8221;][mk_padding_divider size=&#8221;150&#8243; visibility=&#8221;hidden-sm&#8221;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#ffffff&#8221; size=&#8221;52&#8243; force_font_size=&#8221;true&#8221; size_smallscreen=&#8221;46&#8243; size_tablet=&#8221;32&#8243; size_phone=&#8221;26&#8243; line_height=&#8221;98.5&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;] How White Villas manages to have one of the highest occupancy rates in the TCI [\/mk_fancy_title][mk_padding_divider size=&#8221;50&#8243; visibility=&#8221;hidden-sm&#8221;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#00111e&#8221; video_opacity=&#8221;0&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;1\/4&#8243;][mk_fancy_title [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7276,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7280","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Digital marketing strategy for White Villas | BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"In 2015, White Villas built its first accomodation in TCI. Four years later, the group has one of the highest occupancy rates for the destination. See how BJM\u00e9dia helped them achieve this!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/use-case\/white-villas-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Digital marketing strategy for White Villas | BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"In 2015, White Villas built its first accomodation in TCI. Four years later, the group has one of the highest occupancy rates for the destination. 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