{"id":8281,"date":"2021-04-02T13:49:28","date_gmt":"2021-04-02T17:49:28","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8281"},"modified":"2021-05-04T17:52:56","modified_gmt":"2021-05-04T21:52:56","slug":"how-the-internet-can-help-quebec-companies-in-their-economic-recovery","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/how-the-internet-can-help-quebec-companies-in-their-economic-recovery\/","title":{"rendered":"How the web marketing can help Quebec companies in their economic recovery"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether on the radio, on television, in your social media or through the people around you, you\u2019re constantly hearing about the pandemic and the prospects of economic recovery. I know that it\u2019s a dark period for many of you\u2014more so for some than for others. But I\u2019d like to ask you something: why not take advantage of this opportunity to add a little pizazz to your web strategy? \ud83c\udf08For more than a year now, the pandemic has forced us to reinvent ourselves!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are always two options in life: to look at the positive side or look at the negative side. In this case, I\u2019ve decided to look at the positive side of the present situation. Let\u2019s face it: we\u2019re not used to being stuck at home for long periods. So, let\u2019s take advantage of this free time to analyze your web strategy. It goes without saying that we never take the necessary time to look at it in depth. But by doing so, you\u2019ll enjoy short-, medium- and long-term benefits.<\/span><\/p>\n<p><strong>Table of contents<\/strong><\/p>\n<ul>\n<li><a href=\"#website\">Let\u2019s analyze your website<\/a>\n<ul>\n<li><a href=\"#onlinestore\">Is it time to add an online store to your website?<\/a><\/li>\n<li><a href=\"#secure\">Is your website secure?<\/a><\/li>\n<li><a href=\"#platforms\">Is your website compatible with multiple platforms?<\/a><\/li>\n<li><a href=\"#speed\">Is your upload speed optimal?<\/a><\/li>\n<li><a href=\"#navigate\">Is your website easy to navigate?<\/a><\/li>\n<li><a href=\"#potentialclients\">Why not converse with your potential clients?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#rank\">Let\u2019s evaluate your website ranking<\/a><\/li>\n<li><a href=\"#newsletters\">Let\u2019s talk about newsletters<\/a><\/li>\n<li><a href=\"#socialmedia\">Let\u2019s scrutinize your social media<\/a><\/li>\n<li><a href=\"#automation\">Let\u2019s consider automation<\/a><\/li>\n<li><a href=\"#remarketing\">Let\u2019s demystify remarketing<\/a><\/li>\n<li><a href=\"#bonus\">Bonus<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Make way for the review of your web marketing!<\/h2>\n<p><span style=\"font-weight: 400;\">First of all, let\u2019s lay our cards on the table and take an honest look at what\u2019s working, what\u2019s not working and what\u2019s missing in your strategy. I\u2019ve prepared a list of items, which I\u2019ll go over with you point by point.<\/span><\/p>\n<h3><a id=\"website\"><\/a>Let\u2019s analyze your website\u00a0\ud83e\uddd0<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8217\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-web-marketing-web.png\" alt=\"Site web marketing web\" width=\"760\" height=\"300\" \/><\/p>\n<h4><strong><a id=\"onlinestore\"><\/a>Is it time to add an online store to your website?<\/strong><\/h4>\n<p><b>Might this be the time to integrate an online store? \u27a1\ufe0f <\/b><span style=\"font-weight: 400;\">If you don\u2019t already have an online store\u2026 Obviously, it all depends on your line of business, but if an online store is a viable option for you, I urge you to give it some serious thought. A number of business owners decided to go digital in order to mitigate the closures of their brick and mortar locations, but unfortunately, some weren&#8217;t ready to take the plunge. It\u2019s not exactly a news flash that we\u2019re living in the age of online shopping. It might seem like a huge step, but again, I urge you to look at the positive side, as it\u2019s a <\/span><b>long-term investment<\/b><span style=\"font-weight: 400;\"> that will provide you with additional revenue, even when your physical location is closed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If you already have an online store, congratulations!<\/strong> \u27a1\ufe0f It\u2019s a major milestone. So the next question is whether it\u2019s as profitable as you\u2019d like it to be? There are ways to make it more lucrative. You know as well as I do that you can send out promotions to your subscribers to prompt them to make an online order at a discount, but have you thought about implementing a strategy for recovering abandoned shopping carts? On average, nearly <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><b>70 percent of your potential customers<\/b><\/a><span style=\"font-weight: 400;\"> abandon their carts without purchasing the items they\u2019ve added. That\u2019s no small number! So why not take a shot at recuperating them? Once again, it\u2019s a strategy that will provide you with supplemental income over the long term.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m making a note to myself to reach out to you with another article regarding the various strategies you can use to increase conversion rates in your online store.<\/span> <span style=\"font-weight: 400;\">Psst!<\/span> <span style=\"font-weight: 400;\">Subscribe to our newsletter to have this article sent to you directly via email. \ud83d\ude43<\/span><\/p>\n[mk_button dimension=&#8221;flat&#8221; size=&#8221;medium&#8221; url=&#8221;newsletter-web-marketing&#8221; align=&#8221;center&#8221; bg_color=&#8221;#0061a8&#8243; btn_hover_bg=&#8221;#000000&#8243; btn_hover_txt_color=&#8221;#ffffff&#8221;]SUBSCRIBE TO OUR NEWSLETTER[\/mk_button]\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><b><a id=\"secure\"><\/a>Is your website secure?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">I imagine<strong> I\u2019m not the first to tell you that it\u2019s very important to have HTTPS in front of the URL of your website!<\/strong> Don\u2019t forget that Google is the one in control, and if you want to appear in their search results, you\u2019ll have to play by their rules. Some even say that, in the future, websites that aren\u2019t secure won\u2019t show up in Google search results. Do you really want that to happen to you? I don\u2019t think so\u2026<\/span><\/p>\n<p><b>Important:<\/b><span style=\"font-weight: 400;\"> once the change has been made, double-check to make sure that all of your HTTP pages have been redirected to their HTTPS equivalents.<\/span><\/p>\n<h4><b><a id=\"platforms\"><\/a>Is your website compatible with multiple platforms?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">I don\u2019t know if you\u2019re like me, but when I visit a website on my smartphone and the font is too small, the images don\u2019t load and I have to zoom in and zoom out with my fingers to find what I\u2019m looking for, it irritates me no end! And that\u2019s too bad because I usually just end up leaving that website to look for the information elsewhere. Don\u2019t turn your back on your potential customers. The fact is that more than <\/span><a href=\"https:\/\/hostingfacts.com\/internet-facts-stats\/\"><b>56 percent of all Google searches<\/b><\/a><span style=\"font-weight: 400;\"> are initiated from mobile phones. You can find the specific percentage for your website by consulting Google Analytics. I also urge you to take the <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">Mobile-Friendly Test<\/span><\/a><span style=\"font-weight: 400;\"> provided by Google so you can find out just how compatible your website really is.<\/span><\/p>\n<p><a href=\"https:\/\/search.google.com\/test\/mobile-friendly?hl=en\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-8282 size-medium\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/mobile-friendly-test-min-600x252.png\" alt=\"mobile-friendly-test\" width=\"600\" height=\"252\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/mobile-friendly-test-min-600x252.png 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/mobile-friendly-test-min.png 1013w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><b><a id=\"speed\"><\/a>Is your upload speed optimal?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Along the same lines as the previous item, it\u2019s also important for the pages of your website to load quickly. Think about it for a moment: are you one of those who would wait 10 seconds or longer for the page you want to see to appear or would you simply exit the website and go look elsewhere? I can already hear you saying that you\u2019d leave the website rather than wait. And I understand completely! The best solution is for your website\u2014as well as all your pages\u2014to load in less than three seconds. Studies show that <\/span><b>57 percent of internet users will leave a website if it takes more than 3 seconds to display.<\/b><span style=\"font-weight: 400;\"> This is vitally important, as I doubt that you\u2019d want to lose a potential client on one out of every two visits. Are you curious about how your website performs? You can find out by using the Google <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\"><span style=\"font-weight: 400;\">Test My Site<\/span><\/a><span style=\"font-weight: 400;\"> tool. So, how did you do?<\/span><\/p>\n<h4><b><a id=\"navigate\"><\/a>Is your website easy to navigate?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">I\u2019ve already mentioned what\u2019s important to know about the mobile version of your website, but you should also think about how easy it is to navigate, whether on a computer or a cell phone. You can analyze this by answering the questions below. Put yourself in the place of someone who isn\u2019t familiar with your company:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it easy to find your way around?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a menu with relevant tabs?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is all the right information in all the right places?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the content up to date?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the contact information visible at all times?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there tasteful images representing the services offered?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the quality of the images optimal?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, you need to put yourself in the shoes of an internet user browsing your website and make sure that the experience is pleasant.<\/span><\/p>\n<h4><b><a id=\"potentialclients\"><\/a>Why not converse with your potential clients?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Adding a live chat feature will prove to be very effective. Not only will it enrich the client experience by enabling users to get answers to their questions in real time, but it will <\/span><b>also increase your website\u2019s conversion rates.<\/b><span style=\"font-weight: 400;\"> Live chat offers countless possibilities: you can use it to answer questions, schedule service appointments, sell products, offer promotional codes, and more. However, you should be absolutely certain that you want to implement this type of tool. Every day, there must be someone available to respond to customer inquiries; otherwise you\u2019ll just end up frustrating your website users.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">79 percent of consumers prefer live chat because they can get an instantaneous response.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><strong>For 41 percent of consumers, live chat is the preferred way to contact customer support or the post-sales support team.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see the results of this strategy and the monetary benefits it can provide in the short and medium terms.<\/span><\/p>\n<h3><a id=\"rank\"><\/a>Let\u2019s evaluate your website ranking\u00a0\ud83d\udcca<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8223\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/positionnement-web-bjmedia.png\" alt=\"Positionnement WEB\" width=\"760\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first important thing you should know when it comes to <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/search-engine-marketing\/\"><b>evaluating your website\u2019s Google ranking<\/b><\/a><span style=\"font-weight: 400;\"> is to avoid performing your searches using your usual browser. You know, Google uses your past searches to present the results that are most likely to interest you. Google already knows how much you appreciate your website (naturally!), so it will tend to appear higher in the search results than it normally would. That will give you the false impression that it has a high ranking, when in reality it only does on your computer. <strong>So how do you get accurate information?<\/strong> I suggest that you open a new private browsing window and perform the searches you would normally perform to find a company like yours. Are you on the first page of the Google search results? How about for certain keywords? No? Then it\u2019s time to fix the problem by <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">contacting an agency<\/span><\/a><span style=\"font-weight: 400;\"> that can help you see the matter more clearly. It\u2019s a long and drawn-out task that requires some technical expertise, but in the long run, it will pay off in spades.<\/span><\/p>\n<h3><a id=\"newsletters\"><\/a>Let\u2019s talk about newsletters \u2709\ufe0f<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8225\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-par-courriel-bjmedia.png\" alt=\"Marketing par courriel\" width=\"760\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t know about you, but I\u2019m signed up with a whole host of different newsletters. You may be thinking that perhaps it\u2019s just because I work in an internet-related field. But no! The truth is that I love getting exclusive information\u2014whether promotions, blog entries, videos, tutorials, post-sales follow-up or whatever\u2014directly in my email inbox. <strong>Newsletters are not only a great way of converting your prospects into customers but also a great way of increasing the loyalty of the customers you already have.<\/strong> Before implementing this strategy, you just have to reflect on the objective you want to achieve. And don\u2019t forget that consistency is the key to success! Don\u2019t start sending out newsletters if you don\u2019t plan on sending them out regularly.<\/span><\/p>\n<p><b>A little tip:<\/b><span style=\"font-weight: 400;\"> it would be a good strategy to offer your clients something free for subscribing to your newsletter. A bonus like an online course, a virtual conference, a free evaluation or something else of the sort is sure to increase your conversion rates.<\/span><\/p>\n<h3><a id=\"socialmedia\"><\/a>Let\u2019s scrutinize your social media\u00a0\ud83d\udcf1<\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8228\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/medias-sociaux-bjmedia.png\" alt=\"M\u00e9dias sociaux\" width=\"760\" height=\"300\" \/><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Facebook, Instagram, Pinterest, YouTube, LinkedIn, etc. You should never underestimate the power of social media. In fact, you can use social media to aid you in a number of different strategies, including the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving your brand recognition and awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing your customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquiring new clients<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Depending on your objectives, you can distribute ready-made content or even engage in <\/span><b>targeted advertising.<\/b><span style=\"font-weight: 400;\"> I invite you to read one of our articles that go into more depth on the topic: <\/span><a href=\"https:\/\/www.bjmedia.ca\/comment-tirer-profit-des-medias-sociaux-pour-une-entreprise\/\"><span style=\"font-weight: 400;\">comment tirer profit des m\u00e9dias sociaux pour une entreprise?<\/span><\/a><span style=\"font-weight: 400;\"> (How companies can take advantage of social media), currently available in French.<\/span><\/p>\n<p><b>Another little tip:<\/b><span style=\"font-weight: 400;\"> right now, we\u2019re noticing a higher rate of response and comments on the material posted by our clients that are partially open (such as restaurants offering delivery service, shops offering contact-free service, etc.) As I\u2019ve already mentioned, you just have to adapt your strategy. Now\u2019s the ideal time to thank your loyal clients and employees, to share online publicity related to local purchasing (which is currently a huge trend), to share videos like \u201cHow to color your hair yourself, almost as well as a salon,\u201d including free delivery of your products, or even to create a Facebook Shop to sell some of your products if your website doesn\u2019t have an online store. In short, the possibilities are nearly infinite!<\/span><\/p>\n<h3><a id=\"automation\"><\/a>Let\u2019s consider automation\u00a0\u2699\ufe0f<\/h3>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8230 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/automatisation-marketing-bjmedia.png\" alt=\"Automatisation marketing\" width=\"760\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have you already thought about automating some of your organization\u2019s processes to improve your bottom line? For example, on your website, why not include a downloadable guide or coupon that visitors can access by leaving their contact information? That way, you can build a database of potential customers. But don\u2019t stop there! You\u2019ll have to come up with a strategy. In other words, once you\u2019ve gathered their information, you\u2019ll need to send them relevant content via email. This shouldn\u2019t be just one email, but rather a series of three or four in order to convert them into customers. If this initial series doesn\u2019t work, you can always try again later using a different content strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use automation to email clients a satisfaction survey once they\u2019ve purchased a product or service from you. Along these same lines, you could send them an upsell email to perhaps interest them in another product or service that would complement the one they\u2019ve already purchased. <strong>There are endless possibilities,<\/strong> so unfortunately, I can\u2019t include all of them here or give you more specific ideas without having further information on your company.<\/span><\/p>\n<h3><a id=\"remarketing\"><\/a>Let\u2019s demystify remarketing\u00a0\ud83c\udfaf<\/h3>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8219 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-bjmedia.png\" alt=\"Remarketing\" width=\"760\" height=\"300\" \/><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">You\u2019ve undoubtedly noticed that certain websites tend to magically reappear right before your eyes once you\u2019ve visited them. They\u2019re displayed all over the place\u2014in advertising on Facebook, Instagram and even your email service. These are known as \u201cremarketing campaigns.\u201d Sometimes, you\u2019ll give in to the temptation to make a purchase, especially if the advertisement is intriguing. Other times, you won\u2019t. The success of the strategy is highly dependent on the visual appeal of the ad and the perceived value of the proposed offer. <strong>This remarketing method involves targeting all of the people who\u2019ve visited your website during the past 90 days.<\/strong> You can choose to target them according to a precise strategy, for example, to increase web traffic, sales, conversions, brand awareness, subscriptions to your newsletter, etc. I\u2019ll let you in on a little secret: to find the best possible solution, you must do A\/B testing.<\/span><\/p>\n<h2><a id=\"bonus\"><\/a>BONUS<\/h2>\n<p><span style=\"font-weight: 400;\">I know that this is a long article, so I\u2019ve prepared a little <strong><a href=\"https:\/\/www.bjmedia.ca\/en\/analysis-tool-web-marketing\/\">analysis tool for you, which you can download here<\/a><\/strong>. That way, you can check the boxes as you achieve each one of the goals. I wish you a speedy economic recovery and hope you won\u2019t hesitate to contact us if you have any questions or comments!<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/analysis-tool-web-marketing\/\"><img decoding=\"async\" class=\"alignleft wp-image-8440 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/banniere-guide-57points_en.jpg\" alt=\"website-analysis-tool\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether on the radio, on television, in your social media or through the people around you, you\u2019re constantly hearing about the pandemic and the prospects of economic recovery. I know that it\u2019s a dark period for many of you\u2014more so for some than for others. But I\u2019d like to ask you something: why not take [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the web marketing can help Quebec companies in their economic recovery - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"Why not take advantage to add a little pizazz to your web strategy? For nearly a year now, the pandemic has forced us to reinvent ourselves!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/how-the-internet-can-help-quebec-companies-in-their-economic-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the web marketing can help Quebec companies in their economic recovery - BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Why not take advantage to add a little pizazz to your web strategy? 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