{"id":8416,"date":"2021-05-01T09:56:50","date_gmt":"2021-05-01T13:56:50","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8416"},"modified":"2021-06-29T16:31:23","modified_gmt":"2021-06-29T20:31:23","slug":"10-strategies-to-increase-conversion-rates-in-your-online-store","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/10-strategies-to-increase-conversion-rates-in-your-online-store\/","title":{"rendered":"10 strategies to increase conversion rates in your online store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019ve been the owner of an online store for months or you\u2019ve just started offering your products on the internet, in order to grow your sales, you\u2019ll need to implement marketing strategies to prompt users to make a purchase, subscribe to your newsletter or create a client account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t enough just to be present on the internet. Once your online sales space is active, you\u2019ll have to make sure that you\u2019re visible, that you stand out from your competitors and that you offer your prospects a shopping experience that\u2019s simple and efficient. <strong>Numerous platforms like Shopify, Magento and WooCommerce offer you tools to optimize and maximize your conversion rates.<\/strong> However, if you don\u2019t yet have an online store or if you\u2019re thinking about switching platforms, check out last month\u2019s article, <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/everything-you-need-to-know-about-online-stores\/\"><span style=\"font-weight: 400;\">Everything you need to know about online stores<\/span><\/a><i><span style=\"font-weight: 400;\">,<\/span><\/i><span style=\"font-weight: 400;\">\u00a0for guidance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What are conversion rates?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <strong>conversion rate<\/strong>\u2014also known as a transformation rate or flow-through rate\u2014is the proportion of unique visitors to your website that perform a purchase action (making an order, requesting an estimate, etc.) or subscription action (signing up for your newsletter, creating a client account, etc.). This proportion is expressed as a percentage.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>A few key figures<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8773\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/statistiques-boutique-en-ligne-min.jpg\" alt=\"statistiques-boutique-en-ligne-min\" width=\"760\" height=\"595\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/statistiques-boutique-en-ligne-min.jpg 760w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/statistiques-boutique-en-ligne-min-600x470.jpg 600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong>To help you set a reasonable target conversion rate, depending on your retail sector,<\/strong> here are some important data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clothing and accessory stores exhibit an average transformation rate of 2.44 percent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average rate for sporting goods stores hovers around 1.75 percent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For all markets combined, the average is approximately 2.34 percent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can either target the conversion rate for the line of business you\u2019re in or simply align yourself with the overall average. In either case, if you\u2019re able to reach a conversion rate of two to three percent, you\u2019re off to a great start!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, once potential customers have landed on your website, you\u2019ll want to make sure that they perform a purchase action. Therefore, you must optimize it to achieve the highest possible conversion rate.<\/span><\/p>\n<h2><b>How to increase conversion rates in your online store<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous techniques for optimizing conversion rates. To help you grow your sales, here are 10.<\/span><\/p>\n<ol>\n<li><a href=\"#1\">Develop an attractive merchant site<\/a><\/li>\n<li><a href=\"#2\">Design appealing product listings<\/a><\/li>\n<li><a href=\"#3\">Simplify the ordering process<\/a><\/li>\n<li><a href=\"#4\">Perform A\/B testing<\/a><\/li>\n<li><a href=\"#5\">Recover abandoned shopping carts<\/a><\/li>\n<li><a href=\"#6\">Optimize your website for mobile devices<\/a><\/li>\n<li><a href=\"#7\">Include customer reviews<\/a><\/li>\n<li><a href=\"#8\">Offer special promotions<\/a><\/li>\n<li><a href=\"#9\">Prioritize security<\/a><\/li>\n<li><a href=\"#10\">Be present<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b><a id=\"1\">1 &#8211; Develop an attractive merchant site \u26a1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that 89 percent of consumers purchase from a competitor after having a bad user experience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s vital for your website to be up-to-date and easy to navigate. Important information should be easily accessible, and the visual elements (logo, style, colors, etc.) should faithfully represent your company. This will create the best possible conditions for users to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also essential for your <strong>website to be rapid, fluid and efficient.<\/strong> In today\u2019s world where everything goes quickly, you must ensure that your store is technically high performing.<\/span><\/p>\n<h3><b><a id=\"2\">2 &#8211; Design appealing product listings \ud83d\udcdd<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your product listings must be attractive and clear. Use high-quality photos and videos that cover every aspect and feature of your products. The listings should include detailed descriptions that explain the unique benefits and characteristics of each product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement a product <strong>comparison tool<\/strong> to make it easier for your prospects to choose the best product for their needs.<\/span><\/p>\n<h3><b><a id=\"3\">3 &#8211; Simplify the ordering process \ud83d\udce6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clients have to perform a certain number of actions in order to finalize a purchase. By simplifying the payment process or by allowing users to make orders as guests without having to create an account,<strong> you\u2019ll reduce the number of steps.<\/strong><\/span><\/p>\n<h3><b><a id=\"4\">4 &#8211; Perform A\/B testing \ud83e\uddea<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing consists of presenting two different versions of your merchant site to internet users. To optimize your conversion rates, you can test various aspects, such as colors, photos or videos, banners, design, text, etc., to see which ones get the best results.<\/span><\/p>\n<p><strong>There are several tools available to help you do this, including Optimizely, Google Analytics Experiments and Kameleoon, among others.<\/strong><\/p>\n<h3><b><a id=\"5\">5 &#8211; Recover abandoned shopping carts \ud83d\uded2<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Abandoned shopping carts are a veritable plague for online businesses,<\/strong> as 50 to 75 percent of internet users who add a product to their cart fail to follow through with a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase efficiency, implement a rapid automatic process for recovering abandoned shopping carts by sending users a personalized email with an incentive to finalize their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also give you the opportunity to ask them why they abandoned their carts so that you can perhaps improve the shopping experience.<\/span><\/p>\n<h3><b><a id=\"6\">6 &#8211; Optimize your website for mobile devices \ud83d\udcf1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Currently, <strong>smartphones are the second most commonly used means of browsing the internet.<\/strong> In order to sell online, your store must be mobile-friendly and ergonomic, in keeping with best practices.<\/span><\/p>\n<h3><b><a id=\"7\">7 &#8211; Include customer reviews \u2b50<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>A full 85 percent of consumers do research before making a purchase.<\/strong> Shoppers tend to trust their peers more than the brands, themselves. When deciding whether to buy a product or service, they rely on the reviews and testimonials of other customers.<\/span><\/p>\n<h3><b><a id=\"8\">8 &#8211; Offer special promotions \ud83d\udcb0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To prompt users to make a purchase, there are <strong>numerous promotional techniques<\/strong>, including the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strikethrough prices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift cards<\/span><\/li>\n<\/ul>\n<h3><b><a id=\"9\">9 &#8211; Prioritize security \ud83d\udd10<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In order to gain the trust of your users, it\u2019s important to have <strong>clearly visible security certificates<\/strong> (for example, a secure transaction icon). Your website must be reliable and secure.<\/span><\/p>\n<h3><b><a id=\"10\">10 &#8211; Be present \ud83d\udcac<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By installing a <strong>live chat system<\/strong>, you\u2019ll enable your users to interact with you directly so they can get answers to their questions right away.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Would you like to increase conversion rates in your online business? <\/strong><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">Call on the experts at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">! Their team of professionals specializing in eCommerce can create a merchant website designed to sell, presenting your products in their best light.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources: Shopify and Lightspeed<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/analysis-tool-web-marketing\/\"><img decoding=\"async\" class=\"alignleft wp-image-8440 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/banniere-guide-57points_en.jpg\" alt=\"website-analysis-tool\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019ve been the owner of an online store for months or you\u2019ve just started offering your products on the internet, in order to grow your sales, you\u2019ll need to implement marketing strategies to prompt users to make a purchase, subscribe to your newsletter or create a client account. It isn\u2019t enough just to be [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 strategies to increase conversion rates in your online store - BJM\u00e9dia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/10-strategies-to-increase-conversion-rates-in-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 strategies to increase conversion rates in your online store - BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019ve been the owner of an online store for months or you\u2019ve just started offering your products on the internet, in order to grow your sales, you\u2019ll need to implement marketing strategies to prompt users to make a purchase, subscribe to your newsletter or create a client account. 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