{"id":8570,"date":"2021-05-18T06:25:42","date_gmt":"2021-05-18T10:25:42","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8570"},"modified":"2021-05-18T06:31:02","modified_gmt":"2021-05-18T10:31:02","slug":"what-impact-will-the-google-algorithm-update-have-on-your-website","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/what-impact-will-the-google-algorithm-update-have-on-your-website\/","title":{"rendered":"What impact will the Google algorithm update have on your website?"},"content":{"rendered":"

Google has announced a major update to its algorithm for May of 2021: the Google Page Experience. You don\u2019t have to be an internet professional to know that Google regularly changes its algorithm, whether to make minor modifications or major overhauls. <\/span>Google\u2019s algorithm is in constant evolution, so if you want to appear in the search results, it\u2019s essential that you stay informed of any changes and adapt accordingly.<\/b><\/p>\n

It\u2019s difficult to understand the various processes and mathematical formulas that Google applies to web pages and their content in order to determine their classification and their ranking in the search engine results. And it\u2019s sometimes even more difficult to keep up with all the changes!<\/span><\/p>\n

Search engine optimization (SEO),<\/b> an important element in the world of digital marketing, must also be in constant evolution, as it must adapt to Google\u2019s numerous updates. In fact, if you want your website (or certain specific pages) to appear at the top of the search results for a certain keyword, the site must respond optimally to Google\u2019s ranking algorithms.<\/span><\/p>\n

If you have a website and you\u2019ve worked hard on your SEO in order to appear at the top of the Google search results for certain keywords, here\u2019s an <\/span>overview of the May 2021 update to Google\u2019s algorithms,<\/b> as well as the elements to consider from now on if you want your website to continue being well ranked so that you don\u2019t end up losing sales.<\/span><\/p>\n

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What does the Google Page Experience update entail?<\/b><\/h2>\n

The goal of this major search engine update is to <\/span>offer a better user experience by including the user-friendliness of webpages as an SEO criterion.<\/b> In other words, the quality of the user experience on your website will now influence its ranking in Google\u2019s search results. Other indicators that Google will take into account include the website\u2019s mobile-friendliness, secure browsing and secure connection (HTTPS protocol).<\/span><\/p>\n

In order to verify, qualify and compare aspects of the user experience, Google will employ performance metrics called Core Web Vitals<\/a>.<\/span><\/p>\n

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Core Web Vitals<\/b><\/h3>\n

These three metrics make it possible to gauge the performance of a page on your website in relation to real-life user data. They\u2019ll determine whether the page is in good condition, needs improvement or is in poor condition. The three metrics included in Core Web Vitals are as follows:<\/span><\/p>\n

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