{"id":8672,"date":"2021-05-28T10:36:17","date_gmt":"2021-05-28T14:36:17","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8672"},"modified":"2021-06-22T14:19:12","modified_gmt":"2021-06-22T18:19:12","slug":"website-load-time","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/website-load-time\/","title":{"rendered":"The five factors that slow down your website and how to optimize them"},"content":{"rendered":"

The load time of a website refers to the number of seconds it takes for it to display. It\u2019s also possible to calculate load times per page, including all of the elements.<\/span><\/p>\n

When it comes to search engine optimization (SEO), load times are an important parameter<\/b> that the principal search engines, particularly Google, have taken into account for a number of years. However, for some time now, Facebook, Apple and Google have undertaken projects aimed at decreasing load times for articles and websites on mobile devices. For example, Google is implementing a major search engine update in May of 2021 in order to offer a better user experience by including the user-friendliness of webpages as an SEO criterion. Therefore, <\/span>the quality of the user experience on your website, including its mobile-friendliness and its load times, will now influence its ranking<\/b> in Google\u2019s search results. To learn more about the changes Google is making to its algorithm during the month of May, check out our blog entry <\/span>What impact will the Google algorithm update have on your website?<\/span><\/a><\/p>\n

You should be aware that smartphones are currently the second most commonly used means of browsing the internet. Therefore, by having a website with an acceptable load time on mobile devices and ergonomics that are in keeping with best practices, you\u2019re responding positively to the expectations of your users.<\/span><\/p>\n

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Load times: an important element of the user experience<\/b><\/h2>\n

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\nWhen it comes to browsing the web, just as in everyday life, people are impatient and don\u2019t take their time. Everything goes quickly and everything has to go quickly. <\/span>Internet users expect to get the information they want right away.<\/b><\/p>\n

As a result, a website\u2019s load time influences not only its ranking in the major search engines but also its audience and its conversion rates. Furthermore, it plays an important role in creating a first impression. If you want to make a good impression on a new user, your website must load quickly (almost instantaneously or in one second).<\/span><\/p>\n

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The demands of internet users<\/b><\/h3>\n

For internet users, a website that loads quickly is a gauge of its reliability, good health, quality and security. This is especially important to them when they\u2019re browsing on a mobile device.<\/span><\/p>\n

Here are a few key figures:<\/span><\/p>\n