{"id":8887,"date":"2021-07-06T11:17:10","date_gmt":"2021-07-06T15:17:10","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8887"},"modified":"2021-07-06T11:27:10","modified_gmt":"2021-07-06T15:27:10","slug":"is-your-website-causing-you-to-lose-sales","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/is-your-website-causing-you-to-lose-sales\/","title":{"rendered":"Is your website causing you to lose sales?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have a website for your company, whether you\u2019re an artisan selling your creations, a small business presenting its services and expertise or a major company selling numerous products through an online store, you run an increasing risk of losing potential clients because of recent changes in internet technologies and configurations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, gone are the days when anybody can put up a website with just a few images, a few animated GIFs and a little bit of text (more or less well written). With time, <\/span><b>rules and classifications have been implemented to standardize the internet and social media to ensure that they respond better to the ever-evolving demands of consumers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of 2021, major internet players like Google, Facebook and Apple established new guidelines for geolocation, display, SEO and advertising, among other things, in order to facilitate the client experience and improve the performance and visibility of websites on mobile devices. To learn more, check out these articles on <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/what-impact-will-the-google-algorithm-update-have-on-your-website\/\"><span style=\"font-weight: 400;\">Google\u2019s new algorithm<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/what-you-need-to-know-about-the-ios-14-5-update\/\"><span style=\"font-weight: 400;\">iOS 14.5 update<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Table of content<\/strong><\/p>\n<ul>\n<li><a href=\"#1\">What do consumers want?<\/a><\/li>\n<li><a href=\"#2\">Elements to consider to avoid losing sales<\/a>\n<ul>\n<li><a href=\"#3\">A low bounce rate<\/a><\/li>\n<li><a href=\"#4\">A rapid website<\/a><\/li>\n<li><a href=\"#5\">A website that\u2019s optimized for mobile devices<\/a><\/li>\n<li><a href=\"#6\">Precise indexing<\/a><\/li>\n<li><a href=\"#7\">A permanent 301 redirect<\/a><\/li>\n<li><a href=\"#8\">A suitable tone and texts<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"1\"><\/a>What do consumers want?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In keeping with the old refrain \u201cI don\u2019t have time,\u201d in this fast-paced world, internet users are increasingly connected for increasing lengths of time and want quick, easy access to the information they\u2019re looking for and the ability to make online purchases efficiently and effortlessly in just a few clicks, whether from their computer, tablet or mobile phone. Therefore, the user experience must be pleasant, rapid, efficient, fluid and customizable, regardless of the device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the 2020 NETendance survey in Quebec, smartphones have an 81-percent adoption rate, while 63 percent of adults have a data plan included in their smartphone contract. This means that an increasing number of potential clients are browsing the internet from their mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"2\"><\/a>Elements to consider to avoid losing sales<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8827 size-large\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-internet-perte-ventes-1-scaled-1200x801.jpg\" alt=\"Site internet perte ventes\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-internet-perte-ventes-1-scaled-1200x801.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-internet-perte-ventes-1-scaled-600x401.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-internet-perte-ventes-1-1536x1025.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-internet-perte-ventes-1-2048x1367.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>If you want to avoid losing customers,<\/b><span style=\"font-weight: 400;\"> your website must respond to the various demands of internet users, as well as the various criteria of internet professionals. Let\u2019s review the main ones.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"3\"><\/a>A low bounce rate<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before you can do anything, you must ascertain how your website is performing, including conversion rates, the sources of traffic, the visitor rate and the bounce rate. To do this, you can use Google Analytics, a very practical, comprehensive tool that will provide a wealth of data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website has a low bounce rate (below 50 percent), search engines will consider it to be of high quality. Ways to achieve this include optimizing your pages, offering high-quality targeted content and implementing calls to action (buttons, images or text prompting clients to take the next step, for example, \u201cBuy now\u201d or \u201cSubscribe\u201d).<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"4\"><\/a>A rapid website<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the main things clients expect when browsing the internet is that your website will display quickly, as they consider this a gauge of its dependability, quality and security. Eighty-five percent of internet users expect a website to load completely in less than three seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you need to take certain actions, such as optimizing the images, code, design and information, to ensure that your website loads quickly. For more information, consult our article regarding <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/website-load-time\/\"><span style=\"font-weight: 400;\">load times and how to improve them<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"5\"><\/a>A website that\u2019s optimized for mobile devices<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Currently, smartphones are the second most commonly used means of browsing the internet. In order to make sales, your website or online store must be mobile-friendly and ergonomic, in keeping with best practices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"6\"><\/a>Precise indexing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A potential client will be more inclined to click on a Google search result if it\u2019s clean, clear and refined. Don\u2019t hesitate to review your meta titles and meta descriptions to make sure that they\u2019re explicit and that they accurately reflect the content of the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"7\"><\/a>A permanent 301 redirect<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A 301 or permanent redirect forwards one URL to another. This is important if you change the name of your website or your pages or if you perform other actions that affect the address of your pages. This way, your regular visitors won\u2019t end up receiving a 404-error message when they attempt to visit a page that has been changed. Because if they do, you\u2019re sure to lose them! Implementing a 301 redirect will enable you to avoid this problem by automatically sending internet users to the new URLs. What\u2019s more, it will allow you to maintain your pages\u2019 Google rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"8\"><\/a>A suitable tone and texts<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of your website content (texts, images, tone, etc.) must be adapted to your target clientele or persona. You need to put yourself in your clients\u2019 shoes to understand their wants and needs in order to offer them products and services that meet their requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your text must be well calibrated and the presentation of your products in your online store (if you have one) must favor a quick, simple purchase experience. Check out our article on <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/10-strategies-to-increase-conversion-rates-in-your-online-store\/\"><span style=\"font-weight: 400;\">10 strategies to increase conversion rates in your online store<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do you think you\u2019re losing clients because of your website? <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">Call on the experts at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">! Our team of specialized professionals can analyze your websites and offer you custom solutions to address your needs.<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/how-much-does-it-cost-to-design-a-website\/\"><img decoding=\"async\" class=\"alignleft wp-image-8868 size-large\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg\" alt=\"How must does a website cost?\" width=\"1140\" height=\"570\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-600x300.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1536x768.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action.jpg 1600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a website for your company, whether you\u2019re an artisan selling your creations, a small business presenting its services and expertise or a major company selling numerous products through an online store, you run an increasing risk of losing potential clients because of recent changes in internet technologies and configurations. In fact, gone [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is your website causing you to lose sales?<\/title>\n<meta name=\"description\" content=\"Is your website causing you to lose sales? 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