{"id":8897,"date":"2021-07-06T11:48:22","date_gmt":"2021-07-06T15:48:22","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8897"},"modified":"2021-07-06T11:48:22","modified_gmt":"2021-07-06T15:48:22","slug":"should-you-redesign-your-website-or-simply-update-it","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/should-you-redesign-your-website-or-simply-update-it\/","title":{"rendered":"Should you redesign your website or simply update it?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world of computing and new technologies is constantly evolving on both the visual and technical level. Your company\u2019s website represents an indispensable tool for communication, visibility and sales (in the case of online shops). Therefore, you must continuously maintain it and adapt it not only to suit users\u2019 tastes and meet their requirements, but also to fulfill the ranking criteria of the principal search engines (especially Google) in order to optimize the online presence and accessibility of your company. For example, did you know that Google made a major update to its algorithm in May of 2021 by taking the user experience into account when ranking search results? You can read our article on the subject <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/what-impact-will-the-google-algorithm-update-have-on-your-website\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this very reason, you\u2019re very likely wondering if your website is up to date and optimized or if you need to update it or even redesign it. But what\u2019s the difference between the two? <\/span><b>Redesigning a website<\/b><span style=\"font-weight: 400;\"> essentially consists of modifying its structure and design, either in full or in part, and adding new features. <\/span><b>Updating<\/b><span style=\"font-weight: 400;\"> consists of regularly integrating new elements (images, texts, etc.) and improving the code for indexing, for example, but without changing the structure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Table of content<\/strong><\/p>\n<ul>\n<li><a href=\"#1\">Why undertake this web project?<\/a>\n<ul>\n<li><a href=\"#2\">To correspond to current tastes<\/a><\/li>\n<li><a href=\"#3\">To keep up with new technologies<\/a><\/li>\n<li><a href=\"#4\">To reach your goals<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#5\">Does your website need an update or a full redesign?<\/a>\n<ul>\n<li><a href=\"#7\">What year was your website created?<\/a><\/li>\n<li><a href=\"#8\">Is it adapted for mobile devices?<\/a><\/li>\n<li><a href=\"#9\">Are there limited options for posting new material?<\/a><\/li>\n<li><a href=\"#10\">Is your website optimized for search engines?<\/a><\/li>\n<li><a href=\"#11\">Is the content always valid? How about the photos?<\/a><\/li>\n<li><a href=\"#12\">Is the overall design up to date?<\/a><\/li>\n<li><a href=\"#13\">Is your website\u2019s upload speed optimal?<\/a><\/li>\n<li><a href=\"#14\">Are there security issues?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"1\"><\/a>gWhy undertake this web project?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">There are numerous motives for updating or redesigning your website. The top three are as follows:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"2\"><\/a>To correspond to current tastes<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You absolutely must stay informed regarding the evolution of internet trends and make your website as modern as possible. For internet users, this is a gauge of its seriousness, reliability and credibility.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"3\"><\/a>To keep up with new technologies<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your website must respond as well as possible to current digital demands, for example, by being mobile-friendly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a id=\"4\"><\/a>To reach your goals<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s imperative that you have a website that meets your company\u2019s marketing objectives. To do this, you must constantly optimize it and make it more efficient.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"5\"><\/a>Does your website need an update or a full redesign?<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-8832 size-large\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/jon-tyson-hhq1lxtuwd8-unsplash-min-scaled-1024x1024.jpg\" alt=\"questions-refonte-site-web\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/jon-tyson-hhq1lxtuwd8-unsplash-min-scaled-1024x1024.jpg 1024w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/jon-tyson-hhq1lxtuwd8-unsplash-min-600x600.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/jon-tyson-hhq1lxtuwd8-unsplash-min-1536x1536.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/jon-tyson-hhq1lxtuwd8-unsplash-min-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<span style=\"font-weight: 400;\">To answer this question, here are the points to consider:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"7\"><\/a>What year was your website created?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, is your website outdated or old fashioned? Industry experts generally recommend making in-depth changes to a website every three to four years in order to modernize it and adapt it to the ever-changing demands of internet users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"8\"><\/a>Is it adapted for mobile devices?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do you know how your website looks on mobile devices like cellphones or tablets? These days, considering that more than 60 percent of internet traffic comes from these devices, your website must be adapted for mobile browsing. What\u2019s more, since Google favors mobile-friendly websites in its search results, you\u2019ll be penalized if you don\u2019t offer mobile users an optimal experience. Adapting a website for mobile devices often necessitates a full redesign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"9\"><\/a>Are there limited options for posting new material?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Would you like to present new products in your catalogue or implement an online shop, but it isn\u2019t possible with your current website? Then it\u2019s time to perform a complete overhaul in order to add new features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"10\"><\/a>Is your website optimized for search engines?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to code elements, the textual and visual content of a website plays an important role in natural referencing. In fact, outdated, repetitive or duplicate texts, images and news items will jeopardize your SEO. Make sure that you update your information regularly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"11\"><\/a>Is the content always valid?<\/b> <b>How about the photos?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your website is your online showcase, so it absolutely must reflect who you are and what you do. Don\u2019t lose sight of the fact that, before purchasing from you, potential clients learn about you, your services and your products through your website. Therefore, it\u2019s imperative for it to contain information and images that are valid and recent. To do this, you should anticipate making regular updates to your photos and texts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"12\"><\/a>Is the overall design up to date?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s important to demonstrate to your visitors that you\u2019re an efficient, continuously evolving company by featuring a website design that corresponds to current tastes and that lends your brand a fresh, modern image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"13\"><\/a>Is your website\u2019s upload speed optimal?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your website\u2019s load time is an important part of the user experience, as internet users expect to get the information they\u2019re looking for as quickly as possible. Did you know that 85 percent of them expect a website to load in less than 3 seconds? The principal search engines also take this factor into account. To learn more, consult our article on <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/website-load-time\/\"><span style=\"font-weight: 400;\">optimizing website load times<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can test the speed of each page of your website using various applications, including PageSpeed Insights, and the results will give you a good indication as to whether a simple update will suffice or if you\u2019ll need to redesign your website from the ground up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b><a id=\"14\"><\/a>Are there security issues?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A weak level of security not only is detrimental in terms of SEO but also discourages traffic to your website, as internet users won\u2019t tend to trust it. Call on the services of a specialized company that will be able to detect and remedy any possible security breaches.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you vacillating between updating and redesigning your website? Are you unsure as to whether your website is optimized or not? Contact <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">the professionals at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">. As specialists in SEO and web strategy, they can address all of your concerns and give you all the expert advice you need.<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/how-much-does-it-cost-to-design-a-website\/\"><img decoding=\"async\" class=\"alignleft wp-image-8867 size-large\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg\" alt=\"How must does a website cost?\" width=\"1140\" height=\"570\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-600x300.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1536x768.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action.jpg 1600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of computing and new technologies is constantly evolving on both the visual and technical level. Your company\u2019s website represents an indispensable tool for communication, visibility and sales (in the case of online shops). Therefore, you must continuously maintain it and adapt it not only to suit users\u2019 tastes and meet their requirements, but [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should you redesign your website or simply update it?<\/title>\n<meta name=\"description\" content=\"How do you know if you need a website update or redesign? 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