{"id":8974,"date":"2021-08-10T16:01:08","date_gmt":"2021-08-10T20:01:08","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=8974"},"modified":"2021-08-10T16:01:08","modified_gmt":"2021-08-10T20:01:08","slug":"how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/","title":{"rendered":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These days, whether you\u2019re the owner of a small or medium-sized business, a freelancer in any sector, a professional or even an artisan, it\u2019s almost a given that you have an internet presence, whether through a professional website, an online shop, a YouTube channel, a blog, an app or the various social media (LinkedIn, Facebook, Instagram, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve surely established an internet marketing strategy employing including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Paid advertising on various platforms <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Search engine optimization (SEO) to ensure that you appear at the top of the results in search engines such as Google.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Other numerous techniques to grow your audience and your sales.<\/span><\/li>\n<\/ul>\n<p><b>Have you heard about retargeting or remarketing? Are you interested in utilizing this technique, but you\u2019re not exactly sure what it is or how it works \ud83e\udd14<\/b><span style=\"font-weight: 400;\">\u00a0Here\u2019s some information to help you understand and implement a retargeting campaign.<\/span><\/p>\n<h2><b>What\u2019s involved in a retargeting campaign using your own data?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that only two percent of internet users are \u201cconverted\u201d during their initial visit to a website? \ud83d\ude2e<\/span><\/p>\n<p><b>Retargeting is a digital marketing technique that consists of presenting ads to people who\u2019ve visited your website without completing a desired action, such as making a purchase, subscribing to a newsletter, filling out a form, etc.<\/b><span style=\"font-weight: 400;\"> This technique enables you to engage users who\u2019ve already interacted with your online platform (website, mobile app, eCommerce store, etc.). It\u2019s a strategic, efficient and personalized way to direct your advertising to a predetermined audience in order to incite them to make a purchase or sign up for a subscription.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This system functions by means of cookies, pixels and other conversion tracking tools installed on your website to tag everyone who visits it. Web publishers subsequently recognize these trackers, which allow them to distribute your advertisements to these same users. The Facebook pixel and Google Ads tracking are the most frequently used tracking tools in online commerce.<\/span><\/p>\n<p><b>\ud83c\udfaf Retargeting aims to achieve the following objectives:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augment recognition and awareness of your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your sales by increasing your conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the number of subscriptions (e.g. to a newsletter or a YouTube channel)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to an eMarketer study, 58 percent of visitors to a website report noticing advertisements for products they have looked at on other websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have several techniques available for implementing a retargeting campaign using specialized tools, such as Google Display remarketing or retargeting on Facebook, LinkedIn and YouTube. Below are some of the techniques at your disposal.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Standard retargeting:<\/b><span style=\"font-weight: 400;\"> this method displays advertisements for specific content to previous visitors to your website while they\u2019re on other websites or using apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic remarketing:<\/b> this technique is more complex, as it allows advanced targeting, displaying an advertisement for a specific product or service a user has viewed on your website and precisely timing that ad to appear at the most propitious moment for making a purchase.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remarketing lists:<\/b> these lists enable you to display advertisements for products or services to previous visitors to your website while they\u2019re performing Google searches.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer list targeting:<\/b> this option allows you to import a list of contact information provided by your clients so that you can re-engage them. As a result, you can display advertisements to these users on different media. In fact, as of the moment a contact agrees to receive news from you, you will be able to expose the person to your Facebook ads, as the user has given you permission to contact him or her. <a href=\"https:\/\/www.facebook.com\/business\/help\/170456843145568?id=2469097953376494\" target=\"_blank\" rel=\"noopener\">Learn more about customer list targeting on Facebook.<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lookalike audience targeting:<\/b> this strategy employs lists of data (most often remarketing data). It enables you to broaden the reach of your advertisements by targeting new users with characteristics that are identical to those of your website visitors. <a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328\" target=\"_blank\" rel=\"noopener\">Learn more about lookalike audiences on Facebook.<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video retargeting:<\/b><span style=\"font-weight: 400;\"> when internet users who\u2019ve previously watched your videos or your YouTube channel are interacting on other websites or Display network apps, you can show your advertisements to them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since all of these remarketing methods involve the use of cookies, you should be aware that you\u2019re legally obligated to inform your website visitors of this fact. Make sure that your website\u2019s general conditions stipulate the use of these technologies and don\u2019t forget to ask your users to accept them.<\/span><\/p>\n<h2><b>The advantages of retargeting<\/b><\/h2>\n<p><b>Remarketing is a powerful, highly effective tool.<\/b><span style=\"font-weight: 400;\"> According to an eMarketer study:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Retargeting can increase responses to an advertisement by up to 400 percent.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Internet users who are retargeted with graphic ads are 70 percent more likely to be converted \ud83d\ude2f<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8240 size-large\" title=\"retargeting\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-2-min-scaled-1200x581.jpg\" alt=\"retargeting\" width=\"1140\" height=\"552\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-2-min-scaled-1200x581.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-2-min-scaled-600x290.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-2-min-1536x743.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-2-min-2048x991.jpg 2048w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is becoming increasingly commonplace for internet users to comparison shop before making a purchase. So the more they see your products or services, the better odds you\u2019ll have of making a conversion. Additionally, the more you use complex, specialized remarketing tools combined with abundant data, the more relevant and efficient your retargeting will be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of the numerous advantages to retargeting, the primary ones are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enticing your audience<\/b><span style=\"font-weight: 400;\"> by displaying advertisements for your products or services to help internet users find you while they\u2019re performing searches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reaching a wider audience<\/b><span style=\"font-weight: 400;\"> by means of your remarketing lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Displaying targeted advertisements<\/b><span style=\"font-weight: 400;\"> for very specific situations in order to increase conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensuring cost-effectiveness<\/b><span style=\"font-weight: 400;\"> by taking advantage of automatic real-time auctions, such as Google Ad auctions, with no surcharges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creating high-quality advertisements<\/b><span style=\"font-weight: 400;\"> for all of your products and services with ease, using the wide variety of available tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compiling numerous statistics,<\/b><span style=\"font-weight: 400;\"> thanks to detailed reports (performance, cost, placement, etc.)<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>A concrete (and effective!) example<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We know that with frequent exposure comes action (a purchase!). So why not combine two channels to increase your chances of being seen?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could send a newsletter containing a promotional offer on a given date. You could subsequently launch a <\/span><b>customer list retargeting campaign using the same email list you used to send out the newsletter.<\/b> <b>As a result, you can potentially expose your contacts to the same promotional offer on two different platforms if they opened the newsletter and their profile is present on Facebook!<\/b> <b>Not bad, huh?<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you eager to embark on a retargeting campaign using your own data? Does all of this seem so complicated that you\u2019d rather seek the advice of experts? <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">Call on the professionals at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">! Their team of marketing strategy specialists will be happy to answer all your questions and help you find the best solution, in keeping with your needs, your products or services and your budget.<\/span><br \/>\n<a href=\"https:\/\/www.bjmedia.ca\/en\/analysis-tool-web-marketing\/\"><img decoding=\"async\" class=\"alignleft wp-image-8440 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/banniere-guide-57points_en.jpg\" alt=\"website-analysis-tool\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, whether you\u2019re the owner of a small or medium-sized business, a freelancer in any sector, a professional or even an artisan, it\u2019s almost a given that you have an internet presence, whether through a professional website, an online shop, a YouTube channel, a blog, an app or the various social media (LinkedIn, Facebook, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/\" \/>\n<meta property=\"og:site_name\" content=\"BJM\u00e9dia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BJMedia.marketing.internet\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T20:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2119\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/\"},\"author\":{\"name\":\"\u00c9quipe \u00e9ditoriale\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#\\\/schema\\\/person\\\/6ca25dc9951931e69ab3721de1b4cf2f\"},\"headline\":\"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s\",\"datePublished\":\"2021-08-10T20:01:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/remarketing-reciblage-publicitaire-2-1-min.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/\",\"name\":\"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/remarketing-reciblage-publicitaire-2-1-min.jpg\",\"datePublished\":\"2021-08-10T20:01:08+00:00\",\"description\":\"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/remarketing-reciblage-publicitaire-2-1-min.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/remarketing-reciblage-publicitaire-2-1-min.jpg\",\"width\":2119,\"height\":1414,\"caption\":\"Remarketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#website\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/\",\"name\":\"BJM\u00e9dia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bjmedia.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#organization\",\"name\":\"BJM\u00e9dia\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/bjm2016.png\",\"contentUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/bjm2016.png\",\"width\":267,\"height\":73,\"caption\":\"BJM\u00e9dia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BJMedia.marketing.internet\\\/\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/bj-media\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCTg9PHd_IqPeHobxEtIy9Yg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#\\\/schema\\\/person\\\/6ca25dc9951931e69ab3721de1b4cf2f\",\"name\":\"\u00c9quipe \u00e9ditoriale\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/author\\\/equipe-editoriale\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia","description":"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/","og_locale":"en_US","og_type":"article","og_title":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia","og_description":"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).","og_url":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/","og_site_name":"BJM\u00e9dia","article_publisher":"https:\/\/www.facebook.com\/BJMedia.marketing.internet\/","article_published_time":"2021-08-10T20:01:08+00:00","og_image":[{"width":2119,"height":1414,"url":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg","type":"image\/jpeg"}],"author":"\u00c9quipe \u00e9ditoriale","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u00c9quipe \u00e9ditoriale","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#article","isPartOf":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/"},"author":{"name":"\u00c9quipe \u00e9ditoriale","@id":"https:\/\/www.bjmedia.ca\/#\/schema\/person\/6ca25dc9951931e69ab3721de1b4cf2f"},"headline":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s","datePublished":"2021-08-10T20:01:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/"},"wordCount":1105,"commentCount":0,"publisher":{"@id":"https:\/\/www.bjmedia.ca\/#organization"},"image":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg","articleSection":["Articles"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/","url":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/","name":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s - BJM\u00e9dia","isPartOf":{"@id":"https:\/\/www.bjmedia.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#primaryimage"},"image":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg","datePublished":"2021-08-10T20:01:08+00:00","description":"Here\u2019s some information to help you understand and implement a retargeting campaign (also called remarketing).","breadcrumb":{"@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#primaryimage","url":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg","contentUrl":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/remarketing-reciblage-publicitaire-2-1-min.jpg","width":2119,"height":1414,"caption":"Remarketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bjmedia.ca\/en\/"},{"@type":"ListItem","position":2,"name":"How to create a retargeting campaign using your own data instead of Google\u2019s and Facebook\u2019s"}]},{"@type":"WebSite","@id":"https:\/\/www.bjmedia.ca\/#website","url":"https:\/\/www.bjmedia.ca\/","name":"BJM\u00e9dia","description":"","publisher":{"@id":"https:\/\/www.bjmedia.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bjmedia.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.bjmedia.ca\/#organization","name":"BJM\u00e9dia","url":"https:\/\/www.bjmedia.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.bjmedia.ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/bjm2016.png","contentUrl":"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/bjm2016.png","width":267,"height":73,"caption":"BJM\u00e9dia"},"image":{"@id":"https:\/\/www.bjmedia.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BJMedia.marketing.internet\/","http:\/\/www.linkedin.com\/company\/bj-media","https:\/\/www.youtube.com\/channel\/UCTg9PHd_IqPeHobxEtIy9Yg"]},{"@type":"Person","@id":"https:\/\/www.bjmedia.ca\/#\/schema\/person\/6ca25dc9951931e69ab3721de1b4cf2f","name":"\u00c9quipe \u00e9ditoriale","url":"https:\/\/www.bjmedia.ca\/en\/author\/equipe-editoriale\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/posts\/8974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/comments?post=8974"}],"version-history":[{"count":4,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/posts\/8974\/revisions"}],"predecessor-version":[{"id":8983,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/posts\/8974\/revisions\/8983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/media\/8239"}],"wp:attachment":[{"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/media?parent=8974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/categories?post=8974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjmedia.ca\/en\/wp-json\/wp\/v2\/tags?post=8974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}