{"id":9059,"date":"2021-09-17T13:27:12","date_gmt":"2021-09-17T17:27:12","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9059"},"modified":"2021-09-17T13:38:28","modified_gmt":"2021-09-17T17:38:28","slug":"5-ways-to-benefit-from-automated-marketing","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/5-ways-to-benefit-from-automated-marketing\/","title":{"rendered":"5 ways to benefit from automated marketing"},"content":{"rendered":"

You\u2019ve no doubt heard the saying \u201cTime is money\u201d which is said to have originated in an essay by Benjamin Franklin. This aphorism, which means that, in order to make money, you must know how to <\/span>make good use of every second of your time, applies perfectly to automated marketing.<\/b> In fact, when you are implementing marketing strategies for your company, it\u2019s important to consider automating certain actions to improve your productivity, as well as the customer experience.<\/span><\/p>\n

As we indicated in <\/span>our previous blog entry<\/span><\/a>, there are numerous solutions for establishing links with your prospects and your current clients. These activities can demand a lot of time if you perform them manually; however, you can automate some of them, including those related to recycling your data and sending out personalized emails.<\/span><\/p>\n

Automated marketing is a technology\u2014a set of tools and software that automatically carry out repetitive tasks, such as tracking information and communicating with your current and future clients, thus helping you save a lot of time.<\/span><\/p>\n

The advantages of automated marketing<\/b><\/h2>\n

\"marketing<\/p>\n

Below are some of the many ways your company can benefit from the implementation of marketing automation solutions:<\/span><\/p>\n

Improved productivity<\/b><\/h3>\n

Save time by preplanning all of your tasks (managing the content on your various platforms and social media, for instance). This will free up time for other more complex customer-oriented marketing activities.<\/span><\/p>\n

Fewer repetitive tasks<\/b><\/h3>\n

Eliminate daily marketing activities that are simple, repetitive and of little added value so you can devote more time to tasks that are more profitable.<\/span><\/p>\n

Increased conversion rates<\/b><\/h3>\n

You\u2019ll generate more sales and more ways of increasing customer loyalty.<\/span><\/p>\n

Improved customer experience<\/b><\/h3>\n

By communicating with your clients and prospects more quickly, more often and more efficiently, you\u2019re more likely to reach them at the ideal moment.<\/span><\/p>\n

 <\/p>\n

Discover five ways you can benefit from automated marketing<\/b><\/h2>\n

Among the numerous possibilities for automation, here are five that will quickly become indispensable!<\/span><\/p>\n

1. Sending personalized emails<\/b><\/h3>\n

The most common way to use automated marketing is, without a doubt, to send out welcome emails.<\/b> These personalized emails are automatically sent to all of the people who join your list of subscribers, making them feel acknowledged, thus allowing you to make a good first impression.<\/span><\/p>\n

A welcome email may be triggered when a client or prospect performs various actions, such as the following:<\/span><\/p>\n