{"id":9194,"date":"2021-11-02T11:06:42","date_gmt":"2021-11-02T15:06:42","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9194"},"modified":"2021-11-02T11:08:39","modified_gmt":"2021-11-02T15:08:39","slug":"4-reasons-to-embrace-responsive-design","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/4-reasons-to-embrace-responsive-design\/","title":{"rendered":"4 reasons to embrace responsive design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As an internet user, <\/span><b>have you ever stumbled onto a website that isn\u2019t adapted for your mobile device?<\/b><span style=\"font-weight: 400;\"> It\u2019s a safe bet that you have! And it was undoubtedly irritating, frustrating and annoying! It\u2019s also a safe bet that you didn\u2019t continue consulting that website nor did you do business with that company after it made such a bad first impression. After all, first impressions are vitally important in the world of sales and consulting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, being the professional that you are, regardless of your line of business (freelancer, artisan, manager of an SME or a large company, etc.), do you have a website that\u2019s perfectly adapted for mobile browsing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People all over the world are spending an increasing amount of time accessing the internet (searching for information, buying online, using social media, etc.) from their mobile devices. This means that an increasing number of potential clients are browsing the internet using their smartphone or tablet. Therefore, it\u2019s vital for your website content to be perfectly readable on these devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find out why you should opt for responsive design.<\/span><\/p>\n<h2><b>What exactly is responsive design?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Specifically, responsive design enables optimizing your website for all types of devices.<\/span><\/p>\n<h3><b>Definition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Responsive design, also known as \u201cadaptive web design,\u201d creates websites, whether for online business, the sale of services, presentation of a company or some other purpose, whose <\/span><b>pages automatically adjust the layout to any size, resolution or screen type, including those used by mobile phones, tablets, laptops and TVs.<\/b><span style=\"font-weight: 400;\"> As a result, regardless of the digital medium through which internet users consult an adaptive website, they\u2019ll have access to all of the information, making the browsing experience easy, convenient, ergonomic and pleasant.<\/span><\/p>\n<h3><b>Best practices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure that your website\u2019s well adapted, you can implement the following best practices:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use a responsive theme<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you use a content management system (CMS) such as WordPress, make sure that you\u2019ve installed a responsive theme, as this will make it easy for you to adapt the display of your pages, in addition to offering you numerous options for personalization.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Create responsive ergonomics<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can implement various elements, including the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A sufficiently large font that\u2019s easy to read<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy-to-use CTA buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An ergonomic menu for optimal browsing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content that\u2019s consistently well-spaced and easy to read<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize the images and videos<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The smaller the file size of your multimedia content (images, photos, videos, etc.), the faster your website will load. To compress your images, you can use online tools such as <\/span><a href=\"https:\/\/compressjpeg.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Compress Jpeg<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Perform tests<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testing is important, as it will help you determine whether your website correctly adapts to mobile display. You can use Google Search Console\u2019s built-in tool, which will indicate any errors you need to correct.<\/span><\/p>\n<h3><b>Case studies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At BJM\u00e9dia, we\u2019ve successfully redesigned a number of websites in order to make them more adaptive. Here are some of the websites whose performance we\u2019ve improved through responsive design:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bjmedia.ca\/en\/use-case\/cabanon-fortin-digital-marketing\/\"><span style=\"font-weight: 400;\">Cabanon Fortin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bjmedia.ca\/en\/use-case\/brault-demenagement-digital-marketing\/\"><span style=\"font-weight: 400;\">Brault D\u00e9m\u00e9nagement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bjmedia.ca\/en\/use-case\/martine-thibodeau-digital-marketing\/\"><span style=\"font-weight: 400;\">Attorney Martine Thibodeau<\/span><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bjmedia.ca\/realisations\/marketing-web-cabanon-fortin\/\"><img decoding=\"async\" class=\"alignleft wp-image-7054 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-web-cabanon-fortin-opt.jpg\" alt=\"\" width=\"1700\" height=\"1029\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-web-cabanon-fortin-opt.jpg 1700w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-web-cabanon-fortin-opt-600x363.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/site-web-cabanon-fortin-opt-1200x726.jpg 1200w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Four reasons to implement an adaptive website<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9156\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/4-raisons-responsive-deisgn-min.jpg\" alt=\"raisons-responsive-deisgn\" width=\"1500\" height=\"1056\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/4-raisons-responsive-deisgn-min.jpg 1500w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/4-raisons-responsive-deisgn-min-600x422.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/4-raisons-responsive-deisgn-min-1200x845.jpg 1200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h3><b>1. Increased use of mobile devices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to Smart Insights, each hour, internet users around the world perform 68 million searches on Google and purchase nearly 160,000 products on Amazon Market using a mobile device. Furthermore, over <\/span><b>60 percent of the inquiries made on Google originate from mobile devices.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">According to a 2020 NETendances survey in Quebec, among all of the mobile devices available to adults, the smartphone has enjoyed the greatest surge in popularity with a 64-percent increase from 2010 to 2020, during which time the adoption rate rose from 17 percent to 81 percent. Furthermore, 63 percent of these users have a data plan included in their smartphone contract.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you consult Google Analytics for statistics on your website, you\u2019ll no doubt be surprised to see the percentage of traffic that originates from mobile devices!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these numbers demonstrate, these days, the use of tablets and other mobile devices is undeniably on the rise; therefore, it\u2019s indispensable to have a website that\u2019s adapted for use on all devices if you hope to satisfy your current and future customers.<\/span><\/p>\n<h3><b>2. Growth in the number of digital devices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Internet users are not only spending an increasing amount of time on their cell phones but also generally have multiple mobile devices, whether a smartphone and a tablet, a smartphone and a laptop or some other combination. Within a family, the number of devices is even higher, with PCs, laptops, tablets, cell phones, smart TVs and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s therefore important that your website content is adapted for all of these devices, regardless of their screen size or resolution.<\/span><\/p>\n<h3><b>3. Higher rankings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the beginning of 2021, major internet players including Google, Facebook and Apple established new guidelines for such factors as display, SEO and advertising, among others, in order to improve the performance and visibility of websites on mobile devices and thereby enhance the user experience. To learn more about these changes, check out these articles on <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/what-impact-will-the-google-algorithm-update-have-on-your-website\/\"><span style=\"font-weight: 400;\">Google\u2019s new algorithm<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/what-you-need-to-know-about-the-ios-14-5-update\/\"><span style=\"font-weight: 400;\">iOS 14.5 update<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, Google is now considering websites\u2019 adaptability to mobile devices as an important aspect in their rankings. <\/span><b>So it\u2019s virtually impossible to do without responsive design if you want your website to be well positioned in the most popular search engines!<\/b><\/p>\n<h3><b>4. Better user experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The more your website favors an excellent user experience, <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/is-your-website-causing-you-to-lose-sales\/\"><span style=\"font-weight: 400;\">the fewer sales you\u2019ll lose<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user experience must be pleasant, rapid, efficient, fluid and customizable, whether on a cell phone, a laptop or any other device. Your website effectively reflects the values, as well as the identity, of your company. A website with a responsive design will enable you to instill a sense of trust and security in your users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to improve your internet presence by optimizing your website for mobile devices? <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">Contact the experts at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">! Their team of specialists will manage your project in keeping with your goals and your budget.<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/how-much-does-it-cost-to-design-a-website\/\"><img decoding=\"async\" class=\"alignleft wp-image-8867 size-large\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg\" alt=\"How must does a website cost?\" width=\"1140\" height=\"570\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1200x600.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-600x300.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action-1536x768.jpg 1536w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/how-much-does-it-cost-to-design-a-website-call-to-action.jpg 1600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an internet user, have you ever stumbled onto a website that isn\u2019t adapted for your mobile device? It\u2019s a safe bet that you have! And it was undoubtedly irritating, frustrating and annoying! It\u2019s also a safe bet that you didn\u2019t continue consulting that website nor did you do business with that company after it [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 reasons to embrace responsive design - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"What is responsive design and why adopt it? 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