{"id":9376,"date":"2021-12-14T18:41:03","date_gmt":"2021-12-14T23:41:03","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9376"},"modified":"2021-12-14T18:44:49","modified_gmt":"2021-12-14T23:44:49","slug":"why-you-should-have-a-google-my-business-listing-and-how-it-can-improve-your-local-search-results","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/why-you-should-have-a-google-my-business-listing-and-how-it-can-improve-your-local-search-results\/","title":{"rendered":"Why you should have a Google My Business listing and how it can improve your local search results"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Not so long ago, if you needed a professional in any field (construction, health, gardening, automobiles, etc.), you would turn to the phone book or newspaper advertisements in order to find a company. These days, however, as the internet has taken on an increasingly important role in our lives, if we need to find local services, it\u2019s commonplace to use a search engine (with Google at the top of the list, handling more than 90 percent of all search traffic). Google has become an integral part of every internet user\u2019s day-to-day routine, whether through a mobile device (smartphone, tablet, etc.) or a desktop computer. Worldwide, Google receives 80,000 inquiries every second. This is the equivalent of 6.9 billion inquiries per day, and approximately half of these are local searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s search engine provides access to local information by means of user geolocation, displaying the ranked search results on a map. <\/span><b>These search results for a product or service correspond to Google My Business (GMB) listings; therefore, these listings offer companies excellent visibility.<\/b><\/p>\n<h2><b>What is Google My Business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s nearly impossible not to have seen a GMB listing! They occupy such a predominant place on Google that you can\u2019t miss them!<\/span><\/p>\n<p><b>Google My Business is an indispensable tool for companies that wish to improve their SEO.<\/b><span style=\"font-weight: 400;\"> The platform enables merchants, artisans, organizations and companies of all sizes to manage their internet presence at the local level. GMB permits professionals to create a listing that displays all of the most important information on their company, including the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Address<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Telephone number<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Business hours<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Photos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The listing will show up in geolocation search results on Google and Google Maps. Thus, it provides internet users with pertinent information on a company quickly and clearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, more and more companies (over 65 percent) have created Google My Business listings. Since these listings are free and unlimited, they\u2019ve become an indispensable marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A GMB account carries a lot of weight and importance when it comes to marketing! As a result, certain fraudulent agencies won\u2019t hesitate to pass themselves off as Google representatives. Their goal? To gain access to other companies\u2019 business listings in order to take control of them. <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/agencies-pretending-to-be-google-representatives-when-they-arent\/\"><span style=\"font-weight: 400;\">Check out our article on the topic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>What\u2019s the purpose of a Google My Business listing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A GMB listing is a powerful local marketing tool that provides numerous advantages at no cost.<\/span><\/p>\n<h3><b>Improving your internet visibility <\/b><b>\ud83d\udc40<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With a GMB profile, you\u2019ll let internet users know that you\u2019re present and active by <\/span><b>providing essential information on your company.<\/b><span style=\"font-weight: 400;\"> You\u2019ll make a good first impression, which is a guarantee of quality to your current and future customers, who will be able to find you easily during a search on Google or Google Maps. As a result, you\u2019ll be encouraging them to visit your website.<\/span><\/p>\n<h3><b>Acquiring new clients at no charge <\/b><b>\ud83e\uddf2<\/b><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">With GMB, you will not only enable internet users to access all of the information regarding your company, including your distinctive advantages and the testimonials of your clients, but also communicate with them easily in order to propose complementary offers, share the latest news on your products and services, give them the opportunity to place an order or ask a question and much more.<\/span><\/p>\n<h3><b>Increasing your local search results <\/b><b>\ud83d\udccd<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">GMB makes you visible and offers you an <\/span><b>undeniable opportunity to improve your local SEO.<\/b><span style=\"font-weight: 400;\"> In fact, GMB enables you to achieve an excellent ranking in Google Map search results in your service area or near the location of your prospects. To learn more about all of the possibilities and advantages of great local SEO using GMB, <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/google-local-seo\/\"><span style=\"font-weight: 400;\">you can rely on our professionals<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h3><b>The importance of customer reviews!\u00a0<\/b><b>\ud83d\udde8\ufe0f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thanks to your GMB listing, you can <\/span><b>gather reviews of your company from your clients,<\/b><span style=\"font-weight: 400;\"> whether in the form of ratings (up to five stars) or testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These reviews will inform your prospects as to the quality of your service and will help establish your reputation and consumer awareness of your brand. <\/span><b>Did you know that over 60 percent of internet users read reviews on GMB before contacting a company?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about the importance of customer reviews, check out our article <\/span><a href=\"https:\/\/www.bjmedia.ca\/pourquoi-avis-clients-levier-marketing-terriblement-efficace\/\"><span style=\"font-weight: 400;\">Why customer reviews are a highly effective marketing mechanism<\/span><\/a><span style=\"font-weight: 400;\"> (available in French only).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to maintain your online reputation, it\u2019s also very important to respond to all of your customer reviews, including those that are negative or fake.<\/span><\/p>\n<h2><b>Are you convinced of the value of having a Google My Business listing?<\/b> <b>Here\u2019s how to sign up.<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9174 size-thumbnail\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/google-my-business-inscription-350x240.png\" alt=\"Google my business\" width=\"350\" height=\"240\" \/><br \/>\n<span style=\"font-weight: 400;\">By following a few quick, simple steps, you\u2019ll be able to create a GMB listing.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To get started, you must have a Gmail account and be online. Next, <\/span><b>you need to go to the <\/b><a href=\"https:\/\/www.google.com\/intl\/en_ca\/business\/\" target=\"_blank\" rel=\"noopener\"><b>GMB home page<\/b><\/a><span style=\"font-weight: 400;\"> and click on \u201cManage now.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide the name of your company.<\/b><span style=\"font-weight: 400;\"> If it appears on the list, claim ownership of the listing and then click on Next. If the name of your company does not appear on the list, click on the option \u201cCreate a business with this name\u201d and fill out all of the required fields.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indicate exactly <\/span><b>which category best describes your business activity.<\/b><span style=\"font-weight: 400;\"> The categories are important, as they\u2019ll enable internet users searching for your products or services to find you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the areas you serve in relation to your activities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, <\/span><b>add your contact information.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Google will then create your listing, which you\u2019ll be able to manage from your dashboard. You\u2019ll be able to add photos, your business hours and supplemental information, view your statistics and access multiple features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to get help to create your Google My Business listing and grow your local search results? <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">Call on the experts at BJM\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\">! Their team of specialists in marketing tools and strategies will be happy to assist you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><img decoding=\"async\" class=\"alignleft wp-image-8437 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/bjmedia-experts-marketing-web-en-min.jpg\" alt=\"banniere-guide-57points_fr\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not so long ago, if you needed a professional in any field (construction, health, gardening, automobiles, etc.), you would turn to the phone book or newspaper advertisements in order to find a company. These days, however, as the internet has taken on an increasingly important role in our lives, if we need to find local [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you should have a Google My Business listing and how it can improve your local search results - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"There is no way you don&#039;t know the Google My Business listing! 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