{"id":9415,"date":"2022-01-11T19:36:42","date_gmt":"2022-01-12T00:36:42","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9415"},"modified":"2022-01-11T19:38:49","modified_gmt":"2022-01-12T00:38:49","slug":"internet-marketing-trends-you-should-be-aware-of-for-2022","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/internet-marketing-trends-you-should-be-aware-of-for-2022\/","title":{"rendered":"Internet marketing trends you should be aware of for 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The internet marketing landscape changes very quickly, each year marked by new trends, methods, improvements, technological innovations and developments in algorithms and artificial intelligence. Whether you\u2019re a marketing professional or the owner of a business of any size, <\/span><b>it isn\u2019t always easy to keep up with the latest trends in digital marketing strategy,<\/b><span style=\"font-weight: 400;\"> including such areas as email marketing, search engine optimization (SEO) and advertising campaigns through social media and Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From one year to the next, there are always <\/span><b>new processes to master and numerous other developments that could affect your internet marketing strategy.<\/b><span style=\"font-weight: 400;\"> Therefore, in order to achieve the best results for your business, it\u2019s essential to stay abreast of the latest tendencies.<\/span><\/p>\n<h2><b>Internet marketing trends to follow in 2022<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since technology continues to evolve rapidly as we enter a new year, <\/span><b>we would like to help you discover some of the indispensable internet marketing trends for 2022.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Adapting SEO for voice searches<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9409\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/recherche-vocale.jpg\" alt=\"recherche-vocale\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/recherche-vocale.jpg 1920w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/recherche-vocale-600x400.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/recherche-vocale-1200x800.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/recherche-vocale-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few figures to give you an idea of <\/span><b>the importance of voice searches, a technology that satisfies the current need for rapidity and simplicity:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fifty-five percent of teens use voice searches on a daily basis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seventy-two percent of internet users use voice searches to make inquiries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fifty percent of voice searches are performed from cellphones.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the name implies, voice searches involve using one\u2019s voice to conduct searches on the internet. Therefore, <\/span><b>your website\u2019s vocal SEO, or natural referencing adapted for voice searches,<\/b><span style=\"font-weight: 400;\"> requires optimizing your website content based on the spoken (rather than written) inquiries that users initiate on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, from the perspective of internet marketing, it\u2019s indispensable to optimize your website for voice searches in 2022!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Improving the user experience<\/b><\/h3>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/what-impact-will-the-google-algorithm-update-have-on-your-website\/\"><span style=\"font-weight: 400;\">Google Page Experience<\/span><\/a><span style=\"font-weight: 400;\"> is a major search engine update whose goal is to <\/span><b>offer a better user experience by including the user-friendliness of webpages as an SEO criterion.<\/b><span style=\"font-weight: 400;\"> Therefore, the quality of the user experience on your website will now influence its ranking in search engine results. Google uses Core Web Vitals to evaluate the performance of any given page on your website in relation to real-life user data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the two most important updates.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>May 2021:<\/b><span style=\"font-weight: 400;\"> Core Web Vitals evaluate performance on <\/span><b>mobile devices.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>February 2022:<\/b><span style=\"font-weight: 400;\"> Core Web Vitals will evaluate performance on <\/span><b>computers.<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The three primary metrics are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LCP (Largest Contentful Paint):<\/b><span style=\"font-weight: 400;\"> this refers to the amount of time a browser takes to load the largest graphic element on the user\u2019s screen, in other words, the frame displayed on the user\u2019s device (rather than the overall site).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FID (First Input Delay):<\/b><span style=\"font-weight: 400;\"> this value measures how long it takes before a browser responds to a user\u2019s first interaction on a page he or she is visiting, starting from the moment the user clicks on the URL of the page in question. In other words, it measures the page\u2019s interactivity. How long does it take the page to react when a user interacts with it?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CLS (Cumulative Layout Shift):<\/b><span style=\"font-weight: 400;\"> this criterion measures how long it takes for all of the elements (for example, the links or sections of text) in the content blocks of complex pages to reach their final location without changing their position. In other words, it indicates the visual stability of your website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The search engine rates these measurements as shown below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9405\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/signaux-web-essentiels.png\" alt=\"signaux-web-essentiels\" width=\"1503\" height=\"441\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/signaux-web-essentiels.png 1503w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/signaux-web-essentiels-600x176.png 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/signaux-web-essentiels-1200x352.png 1200w\" sizes=\"(max-width: 1503px) 100vw, 1503px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Picture reference: <\/span><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">https:\/\/web.dev\/vitals\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The conclusion? Your website must be efficient and offer a seamless user experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Developing mobile-first websites<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In Quebec, smartphones are the most popular means (at 48 percent) whereby internet users ages 18 and over access the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it\u2019s crucial to use <\/span><b>responsive design<\/b><span style=\"font-weight: 400;\"> to create and optimize web content that automatically adapts to the smaller screens of mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/web-marketing-blog\/\"><span style=\"font-weight: 400;\">check out the latest BJM\u00e9dia blog entries<\/span><\/a><span style=\"font-weight: 400;\"> in which we address this topic at length.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Using short videos or animations<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9411\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/video-court-simple-telephone.jpg\" alt=\"video-court-simple-telephone\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/video-court-simple-telephone.jpg 2000w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/video-court-simple-telephone-600x400.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/video-court-simple-telephone-1200x800.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/video-court-simple-telephone-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Short videos that are attractive and informative, that resemble stories and that stand out in your news feed will enable you to achieve <\/span><b>better client engagement and brand recognition.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sixty-eight percent of internet users learn about a product or service by means of short videos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Integrating chatbots<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots are an excellent way to offer customers a pleasant <\/span><b>personalized user experience,<\/b><span style=\"font-weight: 400;\"> as they favor interactions between internet users and your company. Furthermore, they help offset the labor shortage that many companies are currently experiencing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about chatbots, <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/live-chat-and-chatbots-a-winning-duo-for-improving-the-customer-experience\/\"><span style=\"font-weight: 400;\">read our article from the month of November<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Opting for simplicity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The days of King Content are over! Now, simplicity reigns. The fact is that people don\u2019t read online the same way they do on physical media. Furthermore, there\u2019s so much information online that, in order to stand out, <\/span><b>your content must be simple, relevant and of good quality.<\/b><span style=\"font-weight: 400;\"> Don\u2019t hesitate to put the principle \u201ckeep it simple, stupid\u201d into practice. This concept advocates simplicity, eliminating any unnecessary complexity. In other words, use short sentences and words that even a child can understand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The big marketing question for 2022 is\u2026<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-9401\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-web-1-min.jpg\" alt=\"marketing-web\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-web-1-min.jpg 2000w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-web-1-min-600x400.jpg 600w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-web-1-min-1200x800.jpg 1200w, https:\/\/www.bjmedia.ca\/wp-content\/uploads\/marketing-web-1-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h3><b>How will internet marketing change after the death of the cookie?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve no doubt heard that <\/span><b>Google has announced that they\u2019re ending support for <\/b><a href=\"https:\/\/blog.hubspot.fr\/marketing\/cookie-tiers#\" target=\"_blank\" rel=\"noopener\"><b>third-party cookies<\/b><\/a><b> in their Chrome browser in early 2022 (<\/b><a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" target=\"_blank\" rel=\"noopener\"><b>reference<\/b><\/a><b>).<\/b><span style=\"font-weight: 400;\"> After the launch of its program, it will give us nine months to adapt and change our data collection strategy. After that, it will no longer be possible for a website to collect information through cookies to track website visitors and use that information in a <a href=\"https:\/\/www.bjmedia.ca\/en\/how-to-create-a-retargeting-campaign-using-your-own-data-instead-of-googles-and-facebooks\/\">retargeting campaign<\/a> for example.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is a critical development for the field of internet marketing, given that Chrome is the most popular browser with a market share of nearly 70 percent all across the board. However, the concerns related to protecting the privacy of internet users have become much more acute over the years. Moreover, online consumers can already disable cookies and refuse to allow third-party tracking.<\/span><\/p>\n<p><b>But what does this mean for your business?<\/b><\/p>\n<p><b>To put it simply and directly, it\u2019s bad news, as it will necessitate some drastic changes.<\/b><span style=\"font-weight: 400;\"> The ability to track internet user activity is essential for numerous advertisers and companies. Your <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/email-marketing-demystified\/\"><span style=\"font-weight: 400;\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> will definitely gain value in this context.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every member of the team of specialists at BJM\u00e9dia keeps up with all of the latest digital trends, announcements and major changes in order to implement effective online marketing strategies that are adapted to clients\u2019 current realities. So <\/span><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><span style=\"font-weight: 400;\">don\u2019t hesitate to contact us<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how internet marketing is evolving in 2022.<\/span><\/p>\n<p><a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\"><img decoding=\"async\" class=\"alignleft wp-image-8437 size-full\" src=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/bjmedia-experts-marketing-web-en-min.jpg\" alt=\"banniere-guide-57points_fr\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet marketing landscape changes very quickly, each year marked by new trends, methods, improvements, technological innovations and developments in algorithms and artificial intelligence. Whether you\u2019re a marketing professional or the owner of a business of any size, it isn\u2019t always easy to keep up with the latest trends in digital marketing strategy, including such [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internet marketing trends you should be aware of for 2022 - BJM\u00e9dia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/internet-marketing-trends-you-should-be-aware-of-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet marketing trends you should be aware of for 2022 - BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"The internet marketing landscape changes very quickly, each year marked by new trends, methods, improvements, technological innovations and developments in algorithms and artificial intelligence. 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