{"id":9567,"date":"2022-04-12T10:51:52","date_gmt":"2022-04-12T14:51:52","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9567"},"modified":"2022-04-12T10:51:52","modified_gmt":"2022-04-12T14:51:52","slug":"seo-transform-your-meta-descriptions","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/seo-transform-your-meta-descriptions\/","title":{"rendered":"Search engine optimization: transform your meta descriptions"},"content":{"rendered":"<h1>Search engine optimization: transform your meta descriptions<\/h1>\n<p>Fine-tuning your search engine optimization (SEO) strategy should be one of the first things you consider before launching a website. In fact, SEO (also called \u201cnatural referencing\u201d or \u201corganic referencing\u201d) enables you not only to increase the visibility of your company but also to position your website among the top results in search engines, namely Google. As we\u2019ve already established in <a href=\"https:\/\/www.bjmedia.ca\/en\/web-marketing-blog\/\" rel=\"noopener\" target=\"_blank\">previous blog posts<\/a>, Google\u2019s algorithm is complex and in a constant state of evolution, which is why it\u2019s so important to keep up with the latest practices.<br \/>\nOn the long list of SEO ingredients, you\u2019ll find the <strong>meta description<\/strong> (or \u201cdescription tag\u201d), which belongs to the on-page SEO category. Its purpose is to optimize web pages individually to promote better search engine rankings and encourage the most relevant traffic.<\/p>\n<h2>Meta descriptions are important for maximizing SEO<\/h2>\n<p>Description tags are comparable to the front and back covers of a book, as they provide important information in a concentrated form!<\/p>\n<h3>What exactly is a meta description?<\/h3>\n<p>A <em>meta description<\/em> is an HTML tag that indicates the content of a webpage. In search engine results, it appears underneath the page title and URL. It\u2019s a short extract that summarizes the content of your webpage. For it to be visible in its entirety in Google search results, it cannot exceed 160 characters (including spaces). Therefore, it must be clear, precise, sensible and explicit.<\/p>\n<h3>Why is it important?<\/h3>\n<ul>\nA <em>meta description<\/em> is an essential tag for two primary reasons:<\/p>\n<li>It enables search engines to \u201cunderstand\u201d your page\u2019s subject matter<\/li>\n<p>While Google claims that its ranking algorithms don\u2019t take description tags into consideration, <em>meta descriptions<\/em> make it possible for internet users to understand what your website is about.<\/p>\n<li>It helps you increase your website\u2019s click-through rates<\/li>\n<p>Description tags are important because they give internet users a convincing reason to click on the URL and visit your webpage. As such, they give you an opportunity to stand out from your competitors in order to attract more visitors.<\/ul>\n<h2>How to improve the meta descriptions on your webpages<\/h2>\n<p>The best way to optimize these tags is to write them in such a way as to prompt more clicks. In fact, the more you optimize them, the more clicks they\u2019ll generate, which in turn will improve your SEO.<\/p>\n<ul>\nFor maximum SEO, make sure to observe the following recommendations:<\/p>\n<li>Do not exceed the standard length<\/li>\n<p>In search engine results, a <em>meta description<\/em> functions as a hook. It\u2019s the equivalent of a mini sales pitch for your webpage, giving internet users a compelling reason to click on the link. Therefore, it shouldn\u2019t be too vague. Furthermore, this tag should ideally contain a maximum of 160 characters. If it has more than that, it will be truncated. On the other hand, if it\u2019s too short, Google will ignore it.<\/p>\n<li>Include a primary keyword<\/li>\n<p>For Google to give your webpage a good ranking in search results, your <em>meta description<\/em> must contain a primary keyword related to the content. However, avoid abusing synonyms for your keyword in your descriptions. Otherwise, the search engines may penalize you.<\/p>\n<li>Include a call to action<\/li>\n<p>Incite internet users to click on your link by piquing their curiosity with a call to action, such as \u201cContact us today,\u201d \u201cLearn more,\u201d \u201cFree trial\u201d or \u201cBook now at no charge.\u201d<\/p>\n<li>Reflect the content of your page<\/li>\n<p>A <em>meta description<\/em> must correspond to the content of your webpage. It must be descriptive and sensible, as Google will analyze the semantics of the tag and penalize the website if the description is misleading.<\/p>\n<li>Include a marketing argument<\/li>\n<p>To stand out from your competitors, write catchy phrases containing precise, relevant information. To do this, you can write in a casual, conversational tone and include a question.<\/p>\n<li>Do not duplicate description tags<\/li>\n<p>Every page of your website must have a unique description in order for search engines to differentiate one from another. Take the time to create original tags for each page, unless you want Google to penalize you.<\/ul>\n<h2>An effective plugin to help you create SEO content<\/h2>\n<p>A high-performance tool that will help you maximize your web pages&#8217; SEO and the relevance of your <em>meta descriptions<\/em> is <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" rel=\"noopener\" target=\"_blank\">Yoast SEO<\/a>. This plugin will help ensure that your website meets the highest technical standards in terms of referencing. It will also give you the tools you need to optimize your content for natural referencing and overall readability, including the number of characters, keywords to add and more. Yoast SEO can recognize related keyword phrases, keyword phrase synonyms and different forms of keywords, enabling you to write in a style that\u2019s more natural, thus making it easier for you to improve your content, both for the search engines and for your target audience.<\/p>\n<p>Would you like to maximize the SEO of your website pages? Are you unsure about how to write your <em>meta descriptions<\/em>? Call on the <a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\" rel=\"noopener\" target=\"_blank\">professionals at BJM\u00e9dia<\/a>. They\u2019re SEO specialists! As such, it would be their pleasure to address all of your needs and share their expert advice with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization: transform your meta descriptions Fine-tuning your search engine optimization (SEO) strategy should be one of the first things you consider before launching a website. In fact, SEO (also called \u201cnatural referencing\u201d or \u201corganic referencing\u201d) enables you not only to increase the visibility of your company but also to position your website among [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search engine optimization: transform your meta descriptions - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"Fine-tuning your SEO strategy should be a priority before launching a website. Learn more on how to transform your meta descriptions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bjmedia.ca\/en\/seo-transform-your-meta-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search engine optimization: transform your meta descriptions - BJM\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Fine-tuning your SEO strategy should be a priority before launching a website. Learn more on how to transform your meta descriptions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bjmedia.ca\/en\/seo-transform-your-meta-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"BJM\u00e9dia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BJMedia.marketing.internet\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T14:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bjmedia.ca\/wp-content\/uploads\/metadescription-optimisation-seo-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/\"},\"author\":{\"name\":\"\u00c9quipe \u00e9ditoriale\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#\\\/schema\\\/person\\\/6ca25dc9951931e69ab3721de1b4cf2f\"},\"headline\":\"Search engine optimization: transform your meta descriptions\",\"datePublished\":\"2022-04-12T14:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/\"},\"wordCount\":863,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/metadescription-optimisation-seo-min.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/\",\"url\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/\",\"name\":\"Search engine optimization: transform your meta descriptions - BJM\u00e9dia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bjmedia.ca\\\/en\\\/seo-transform-your-meta-descriptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bjmedia.ca\\\/wp-content\\\/uploads\\\/metadescription-optimisation-seo-min.jpg\",\"datePublished\":\"2022-04-12T14:51:52+00:00\",\"description\":\"Fine-tuning your SEO strategy should be a priority before launching a website. 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