{"id":9696,"date":"2022-12-02T13:58:26","date_gmt":"2022-12-02T18:58:26","guid":{"rendered":"https:\/\/www.bjmedia.ca\/?p=9696"},"modified":"2022-12-02T13:58:26","modified_gmt":"2022-12-02T18:58:26","slug":"facebook-page-vs-having-a-website","status":"publish","type":"post","link":"https:\/\/www.bjmedia.ca\/en\/facebook-page-vs-having-a-website\/","title":{"rendered":"Having a Facebook Page vs Having a Website"},"content":{"rendered":"<h1>Having a Facebook Page vs Having a Website<\/h1>\n<p>Currently, numerous companies of all sizes, whether freelance operations, professional services, SMEs or large corporations, have a Facebook page and a Google My Business listing, but not necessarily a website. When it comes to promoting your products or services on the internet, as the owner of your company, you\u2019ve no doubt had to choose and invest in one solution as opposed to another. Although a presence on Google is indispensable these days for search engine optimization (SEO) and local referencing, as we\u2019ve established in a previous blog post (which you can consult <a href=\"https:\/\/www.bjmedia.ca\/en\/why-you-should-have-a-google-my-business-listing-and-how-it-can-improve-your-local-search-results\/\" rel=\"noopener\" target=\"_blank\">here<\/a>), the fact remains that having a website will open up even more possibilities. Are you still unsure of which virtual marketing communication tool is most suitable to meet your needs? In this article, we present the advantages and disadvantages of having a Facebook page, as well as those of having a website, because, unfortunately, neither solution is optimal!<\/p>\n<h2>Facebook pages<\/h2>\n<p>For a number of years now, Facebook has offered business owners a pleasant, practical space where they can promote their brand and their products or services, thus increasing their visibility on the internet.<\/p>\n<h3>Advantages<\/h3>\n<ul>\n<li>It\u2019s free, it\u2019s easy to use, and the page design is very user-friendly. However, you\u2019ll have to spend some money if you decide to promote your business through Facebook\u2019s paid advertisements.<\/li>\n<li>Your page doesn\u2019t require any security maintenance, templates, plug-ins or other apps.<\/li>\n<li>Facebook pages propose practical tools for displaying your business hours, your address, your telephone number, your restaurant menu and a wealth of other useful information for your current and prospective clients.<\/li>\n<li>Facebook is a social networking service offering you a page you can use to increase your visibility. You can invite your Facebook friends to Like your page, as this has a snowball effect as they invite their friends and their friends invite their friends, and so on and so forth. In this way, you increase the visibility of your company by creating a veritable community around your products or services.<\/li>\n<li>You can highlight the human aspect behind the name of your company, making yourself more approachable and accessible to your customers by communicating with them directly through your posts (texts, photos, videos, etc.). As a result, you create a genuine interaction with your prospects, for example, by inviting them to participate in drawings or asking them to review your products.<\/li>\n<\/ul>\n<h3>Disadvantages<\/h3>\n<ul>\n<li>Your audience is limited to Facebook users and, more specifically, your followers and those who have Liked your page. This represents only a fraction of all internet users. As a result, you deprive yourself of a large pool of prospective clients.<\/li>\n<li>There\u2019s no organic referencing, as your Facebook page doesn\u2019t show up in search engines, such as Google.<\/li>\n<li>There isn\u2019t much visibility on this social network unless you pay for advertising. According to Facebook, an internet user could potentially view as many as 1,500 posts per day, but because of the algorithms the website uses, this figure falls to approximately 300. This ends up making your posts much less visible.<\/li>\n<li>You can\u2019t personalize your page, as you can\u2019t choose the design. All you can do is upload your logo and photos.<\/li>\n<li>While Facebook is the most widely used social networking service in the world, it doesn\u2019t provide the necessary level of trust for you to close your sales without completing the transaction on a website, especially if your company is in the B2C or B2G sector.<\/li>\n<li>There\u2019s a lot of competition on this platform. In fact, the number of pages and, by extension, the number of competing businesses, never stops growing.<\/li>\n<li>It demands a lot of time, as you must remain active on an ongoing basis and exhibit imagination and inspiration in your posts.<\/li>\n<\/ul>\n<h2>Websites<\/h2>\n<p>A website represents a comprehensive solution with a whole world of possibilities!<\/p>\n<h3>Advantages<\/h3>\n<ul>\n<li>A high-quality up-to-date website is an indication of your company\u2019s legitimacy, inspiring confidence and reassuring your prospective customers. As a result, it increases your credibility, demonstrates your reliability and improves your online reputation.<\/li>\n<li>By leveraging SEO techniques, you can ensure that search engines, such as Google, will index your website. Consequently, your pages can appear in the search results for relevant keywords.<\/li>\n<li>You can customize your website with your visual identity and present your company to internet users in whatever way you choose.<\/li>\n<\/ul>\n<h3>Disadvantages<\/h3>\n<ul>\n<li>Having a website isn\u2019t free. You must set aside a budget for developing and maintaining it.<\/li>\n<li>It requires updates by your internet-marketing agency.<\/li>\n<\/ul>\n<h2>Final thoughts<\/h2>\n<p>Are you having trouble deciding between these two means of communication? Why not opt for both? Would you like more information? <a href=\"https:\/\/www.bjmedia.ca\/en\/contact-web-marketing-agency-vaudreuil\/\" rel=\"noopener\" target=\"_blank\">Contact the members of the team<\/a> of SEO and internet marketing experts at BJM\u00e9dia. They\u2019re here to assist and advise you in order to create a high-quality communication strategy, customized to meet your needs, regardless of the type or size of your business. They can also create a listing in the <a href=\"https:\/\/reseau411.ca\/en\/\" rel=\"noopener\" target=\"_blank\">Reseau411.ca<\/a> business directory. Don\u2019t hesitate to check out the full range of <a href=\"https:\/\/www.bjmedia.ca\/en\/web-marketing-agency\/\" rel=\"noopener\" target=\"_blank\">services BJM\u00e9dia offers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a Facebook Page vs Having a Website Currently, numerous companies of all sizes, whether freelance operations, professional services, SMEs or large corporations, have a Facebook page and a Google My Business listing, but not necessarily a website. When it comes to promoting your products or services on the internet, as the owner of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Page vs. Website - BJM\u00e9dia<\/title>\n<meta name=\"description\" content=\"Which web marketing tool is best? 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