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Karim Benchekroun

President and founder

Karim founded BJMédia in 1994 to help local businesses increase their visibility and to this day, he’s very passionate about web marketing, technology and entrepreneurship.

Skills, courses and education

  • Business Administration at HEC Montréal
  • Elite programme at École d’entrepreneurship de Beauce
  • Reading, reading and more reading. Although he’s interested in many subjects, anything with an IT-focus attracts his attention.

Accomplishments

  • Founder of BJMédia with successful growth management over the last 25 years
  • Complete turn-around and adaptation of a company that went from paper to 100% web, in a very short amount of time and with excellent results
  • Pioneer in creating and leading autonomous work teams where initiative, collaboration and respect are central values.

It’s a fact

Karim is extremely competitive and never gives up. Whether it’s business, climbing Mont Washington, kayak racing his staff at our summer party or challenging you at the ‘Yes/No’ game, he’s in it for the win! #truestory

28

Years
experience
20

ideal temperature
he’s like in
the office
38

number of ideas
he’s had in
the last minute

Monique St-Jean

Accounting and HR

Monique has been handling accounting for over 25 years and though very focused on numbers, she’s also a professional listener, contagiously pleasant, organized and versatile.

Skills, courses and education

  • Professional degree (DEP) Business management assistance specialized in accounting for SMBs Comptabilité pour PME
  • Human Resources support for upper management

Accomplishments

  • Developed the HR division of our business by creating an employee manual for HR policies and procedures
  • Completely migrated accounting from our original system to Zoho Books, thus optimizing the efficiency of the accounting department
  • Though not in her job title, Monique is the finest management consultante you could find and brings tangible, common sense reasoning and debate to major organizational decisions.

It’s a fact

Sometimes, around 4pm, you’ll hear a very high-pitched «Allô mon ti-minou» in the office. When her granddaughter calls, we suddenly all become «les amis de mamie». which makes us feel a little bit like this ➡️ 👵👵🏻👴🏼👵🏽

30

Years
experience
22

is the perfect
temperature for her
in the office
362

the number of times
her advice kept us from
moving in the wrong direction

Marie France Binette

Web project manager

Marie France originally began working at BJMédia as a graphic designer, in 2001. This whip smart country girl is determined to deliver quality web projects that both clients and staff can be excited about.

Skills, courses and education

  • Google Analytics IQ certification
  • Business technologies & HR Management certification, UQÀM
  • General accounting certification, TÉLUQ
  • Graphic Design (DEC), Cégep du Vieux-Montréal

Accomplishments

  • Direction of web renovation projects that doubled conversion rates
  • SEO strategy management with 15% increases (and sometimes more!) for many websites
  • Implementing a project management and task sharing system that improved productivity and decreased errors
  • Recipient of the Jean-Paul-Raymond prize awarded by the Agricultural Producers Union for her proactive defense of farming land
  • Completion of the Spartan Race Sprint, Super and Beast versions 💪

It’s a fact

We often see Marie eating french fries, but we’ve never actually witnessed her purchasing any. 🤔#TheSeagull 🍟

18

Years
experience
26

is her ideal
office temperature
0

number of times
that she abandoned
a project

Olivier Grenon

Senior Web designer and developer

A graphic design graduate, Olivier epitomizes the self-taught individual. Recognized for his ability to combine the strict discipline of code with his great creativity with either pen and paper, <brackets> or CSS.

Skills, courses and education

  • A professional self-study, Olivier dominates HTML, CSS and WordPress development, including of PHP and JavaScript. His sharp knowledge of the technical aspects of SEO and ZOHO integration allow him to make holistic contributions to our projects. Not one to bulk at a challenge, if you ask him to do something, he’ll make sure he learns it inside and out!
  • Google Tag Manager certification
  • Graphic Design (DEC), Collège Ahuntsic

Accomplishments

  • Developed procedures that make BJMédia stand out as an agency that is efficient in terms of website creation. Thanks to these processes, our sites load fast, are simple to tweak, better positioned online and delivered fast
  • Participates actively in training his colleagues
  • A passionate advocate of remote work, he managed to encourage positive change for BJMédia staff and create new guidelines that make working at our agency enticing and flexible, thus improving our talent recruiting capabilities.

It’s a fact

Olivier is such a fan or remote work that his hair and beard usually grow a good 3 inches between each time we see him

18

Years
experience
24

is his ideal
office temperature
500

websites have
been delivered by him
to this day

Chrystelle Rozon

Web project coordinator

Chrystelle combines infectious joy with incredible tenacity, to support every project and provide personalized attention to each and every one of our clients.

Skills, courses and education

  • On-site web project management and wordpress integration training
  • Accounting (DEP) Paul-Gérin-Lajoie Professional Training Center

Accomplishments

  • Although she started in data entry for BJMédia, Chrystelle wanted to do more. She was promoted to our consulting department and helped book appointments for web services, and then moved on as an assistant and web project coordinator. She’s progressed so well and proven that she’s deserving of every opportunity!
  • Projects that have been stalled for over a year, were finally completed, thanks to Chrystelle’s hard work.

It’s a fact

Every year, on November 1, she starts talking about her NEXT Halloween costume.

10

Years
experience
20

degrees would
be her ideal
office temperature
365

the number of times
she says ‘I love my job!’
during the year.

Lyne St-Jacques

Web marketing consultant

Lyne is one of the most generous and devoted consultants you’ll ever meet. She’s adamant about getting the best results for her clients and is obsessed with visibility, while knowing perfectly well how to work her magic within a budget.

Skills, courses and education

  • Lyne studied and worked in accounting for many years, making her an excellent ally when you need to consider a web marketing budget and calculate your return on investment (ROI).
  • Having managed businesses herself, Lyne understands the challenges faced by SMBs and their entrepreneurs. Combining empathy and experience, she’s able to recommend smart investments.

Accomplishments

  • Her clientele has increased at a steady pace for over 10 years
  • Handles several 20K accounts annually while maintaining an exceptionally high client satisfaction rate
  • Coming from the world of robotics and advanced technologies, she quickly mastered the mechanisms necessary for successful strategies

It’s a fact

After singing just one night at Lyne’s house, noted Quebec singer Patsy Gallant is now a good friend. Another example of how easily people become attached to her.

10

Years
experience
28

degrees is her perfect
water temperature
for diving
30

seconds is all it
takes her to hand you
your performance stats

Audrey Hafner

SEO strategist

A dynamic individual and excellent communicator, Audrey heads our local SEO and web advertising division, while also supporting BJMédia’s strategies in terms of organic SEO.

Skills, courses and education

  • Google Ads Network Certification renewed yearly since 2013
  • Google Ads Display Certification, 2019
  • Communications, Arts and Languages degree

Accomplishments

  • Successfully manages copywriting for over 100 articles and several hundreds of backlinks each month
  • Can match, and even surpass, competitor results, while using less budget for Google Ads
  • Left everything behind in France and moved to Quebec with only 40 kgs of luggage (for a girl, that’s pretty minimalistic)
  • Completed her Zumba instructor certification in early 2019 and offers classes to BJMédia staff after work, contributing to employee health and happiness!

It’s a fact

Audrey grew up on the Côte d’Azur and when asked why she chose to move to Quebec, she says: «The weather!»... We suspect sarcasm!

7

Years
experience
19

is her ideal office
temperature (maybe she
DOES like the cold!)
0

Number of
promises
she hasn’t kept

Mario Ramirez

Web marketing consultant

Mario would have made an excellent web marketing strategist, except he loves people too much! This charismatic member of our team decided to take his vision and smarts, out on the road, to help clients find the best path to web success.

Skills, courses and education

  • This self-taught web marketing specialist knows how to use put Web marketing tools to great use. Whether it’s SEO, SEM, conversion optimization or data analysis, he’ll recommend the perfect combination to help your company succeed. And not one to sit back on his laurels, Mario continues to test, read and analyze everything the Web has to offer
  • Perfectly trilingual: french, english and spanish

Accomplishments

  • Because he’s so passionate about Web marketing and SEO, Mario is a tool hunter of sorts. He’ll often be the one to bring in new ideas and ways we can enhance our service offers. This benefits our clients greatly
  • Manages several accounts that invest over 10K per year, and maintains excellent client retention

It's a fact

As our resident Latino, Mario is the guy you want to scope out at our Christmas party if you like to salsa. A warning though: don’t even try to get him to dance if «Suavemente» is playing. He’ll flat out refuse and tell you this is not salsa !

30

Years
experience
22

is his ideal
office temperature
20

hours is the time
he spends reading on
web marketing every week

Isabelle Gagné

Director

Isabelle has endless energy that she applies to everything she does for BJMédia. Combining natural leadership with a deep commitment to the team success, Isabelle uses her web marketing skills to elevate our clients, partners and staff to new heights.

Skills, courses and education

  • Google AdWords certification 2015, renewed annually since then
  • B.A.A. marketing and public relations, Université du Québec en Outaouais
  • DEC business management, Collège de Valleyfield

Accomplishments

  • Isabelle started out in Local SEO , but swiftly stood out to become a web marketing strategist and then take the reigns as Director of our agency
  • Implemented the Zoho suite, optimized its usage to improve our agency’s overall efficiency and quality of client services
  • Helped our agency sign 122 new clients over the last year

It’s a fact

Over the last 4 years, Isabelle has saved at least 7 cats, reunited two lost dogs with their owners, cared for 2 sick birds and a squirrel. A passionate defensor of animal rights, she supports several groups and well, we’re not the only ones who truly appreciate her kindness ! 🐶🐱🐦🐭

5

Years
experience
22

is her ideal
office temperature
0

ways to stop her
once she’s set her
mind on something

Annie Binette

Web copywriter

Annie is a smart, talented writer who knows how to capture the essence of your business and put it words that perform on the Web. Our resident word wizard helps you express your mission, your products and your services, like no other.

Skills, courses and education

  • BA in Media and Communications, Université de Montréal

Accomplishments

  • Writing several blog articles that surpassed 1000 views within a few weeks, becoming the most popular pages on a client’s website and creating new business
  • Co-responsible for the Canadian Cancer Society’s communications in 2016 and 2017
  • While spending one month in the Yukon in 2016, she became the communications assistant for the Hackathon Museum , as well as assisting Montreal artist Laurence Petiton the Mosaïque project (au)2.

It’s a fact

She wears sweaters, even when it’s 30 degrees outside. In fact, we think we saw her seater-less maybe 3 times this past summer. She loves the idea of hiking in 40-degree weather and she’ll choose boots and a backpack,over heels and a purse, any day of the week!

3

Years
experience
32

is her ideal
temperature for
the office
0

is the number of
subjects for which
she doesn’t have
an opinion

Martin Tessier

Web marketing consultant

With over 25 years experience in sales and 20 of these in advertising, Martin is a people person who listens, advises and comes up with creative, efficient solutions.

Formation

  • Several sales seminars, including Roger St-Hilaire, Guy Bourgeois and Tom Hopkins
  • A telemarketing and sales veteran with a solid track record
  • A psychotherapy graduate who applies his understanding of human needs to develop meaningful, trusting relationships with his clients

Accomplishments

  • Martin developed BJMédia’s presence on Montreal’s south shore, increasing our reach substantially in that area.

It's a fact

When not discussing Web marketing, Martin can be found in the water, somewhere exotic, practicing his favorite sport: kitesurfing!

25

Years
experience
22

is his ideal
temperature for
water sports
38

years is how long
he’s been wind
and kitesurfing

Tim Coutu

Web marketing consultant

Tim is smart, savvy, and able to quickly assess your company’s web marketing needs and communicate clear recommendations in 4 languages: French, English, Spanish and Italian!

Skills, courses and education

  • 20 years experience in sales with 13 of these being in marketing, specialized in travel and tourism
  • Opened his music school in 2005 and taught drum for 2 years
  • Speaks French, English, Spanish and Italian

Accomplishments

  • The first in Quebec and Canada to sell listings on Zip411, which later became 411.ca.
  • Participated in launching 411.ca in Quebec
  • Best Day Travel destination management for Air Canada, WestJet, Expedia.ca et many others
  • The first to sell online advertising for Réseau411.ca in 2002, and later participated in developing our offer for local SEO
  • Developed BJMédias telemarketing department in 2007

It’s a fact

Tim settled and worked in Mexico for 13 years, prior to returning to our agency. We’re thrilled to have him back as a solid member of our team.

20

Years
25

is his ideal
temperature for
our office
3

is how many
times he’s had a
‘first day of work’
here at BJMédia