Online reputation management: Become a reference in your field

Transparency is one of the best ways to gain credibility with your present and future customers. By allowing customers to publish comments, potential buyers can better understand your value proposition. Ever ask someone for advice before buying? It’s a documented fact that 88% of consumers read online reviews prior to making a purchasing decision.

Online reviews are also a great way to gain insight and identify opportunities. Your customers will tell you what you’re doing great, what could be improved and what’s missing. It’s an on-going market analysis you can put to very good use.

You’ve got a great image and you’ve built notoriety. This is great. But don’t stop there. Your customers are online and they’re talking, whether you’re there or not. Join in on the interactions, and develop relationships with your buyers. Social media channels and Google My Business are great ways to do this. People love doing business with other people, and interacting grows trust.

By responding to comments, good or bad, you show that you listen and care about the people buying from you. And don’t worry. Responding quickly, politely and efficiently to a bad comment can be a very positive thing. It shows company involvement and the commitment to making things right.

Consumer reviews posted on Google have more and more influence on your local SEO. They increase clicks, both on results pages and on Google Maps. Reviews are like popularity votes: the more you have, the more your chances of getting new customers. It’s inexpensive advertising or a modern version of what used to be word-of-mouth. And it can really pay off!

We have a solution that allows you to collect online reviews and comments, to polish your online reputation and show potential buyers what you have to offer.

Collecting customer reviews is important. And with the G5étoiles platform, it’s simple! It helps you encourage online reviews, while monitoring your online reputation at all times.