You’ve no doubt heard the saying “Time is money” which is said to have originated in an essay by Benjamin Franklin. This aphorism, which means that, in order to make money, you must know how to make good use of every second of your time, applies perfectly to automated marketing. In fact, when you are implementing marketing strategies for your company, it’s important to consider automating certain actions to improve your productivity, as well as the customer experience.
As we indicated in our previous blog entry, there are numerous solutions for establishing links with your prospects and your current clients. These activities can demand a lot of time if you perform them manually; however, you can automate some of them, including those related to recycling your data and sending out personalized emails.
Automated marketing is a technology—a set of tools and software that automatically carry out repetitive tasks, such as tracking information and communicating with your current and future clients, thus helping you save a lot of time.
The advantages of automated marketing
Below are some of the many ways your company can benefit from the implementation of marketing automation solutions:
Save time by preplanning all of your tasks (managing the content on your various platforms and social media, for instance). This will free up time for other more complex customer-oriented marketing activities.
Fewer repetitive tasks
Eliminate daily marketing activities that are simple, repetitive and of little added value so you can devote more time to tasks that are more profitable.
Increased conversion rates
You’ll generate more sales and more ways of increasing customer loyalty.
Improved customer experience
By communicating with your clients and prospects more quickly, more often and more efficiently, you’re more likely to reach them at the ideal moment.
Discover five ways you can benefit from automated marketing
Among the numerous possibilities for automation, here are five that will quickly become indispensable!
1. Sending personalized emails
The most common way to use automated marketing is, without a doubt, to send out welcome emails. These personalized emails are automatically sent to all of the people who join your list of subscribers, making them feel acknowledged, thus allowing you to make a good first impression.
A welcome email may be triggered when a client or prospect performs various actions, such as the following:
- Subscribing to your newsletter
- Making a purchase online or in person at your store
- Signing up to receive free content
- Participating in your drawing or sweepstakes
You should be aware that, on average, clients tend to read welcome emails more frequently than other messages; therefore, welcome emails tend to generate more sales. Don’t squander this opportunity to increase your revenue. You can implement this type of automation using software such as Benchmark, ActiveCampaign and Mailchimp, among others.
2. Tracking purchases and abandoned shopping carts
If you haven’t already read it in our article 10 strategies to increase conversion rates in your online store, you should be aware that abandoned shopping carts are the scourge of online stores. Between 50 and 75 percent of internet users who add a product to their cart fail to follow through with a purchase.
There are numerous automation tools (HubSpot, Salesforce, LeadFox, etc.) you can use to implement a quick, effective method of recovering abandoned shopping carts by sending users a personalized email. This way, you can communicate with potential clients during the purchasing process. Thanks to these automated tools, you’ll be able to recover some of those users who’ve abandoned their shopping carts. You can prompt them to finalize their purchase by sending them a special offer or a thank you message, for example.
3. Using a CRM tool for multiple actions
With the help of a Customer Relationship Management (CRM) tool, you’ll enjoy nearly infinite possibilities in terms of client communications and retention. You can implement numerous automated processes to carry out a variety of different actions, including these:
- Following up with prospects that haven’t responded to an open-ended email
- Assigning a particular task when an opportunity presents itself
- Tracking customer satisfaction following a purchase
- Sending personalized content to your prospects based on what they’ve viewed on your website or to your current customers based on their previous purchases
- Asking your customers to post comments and reviews of your company on Facebook, Google and other platforms
- Increasing customer loyalty by sending clients a special promotion on their birthday
4. Managing social media
You can perfectly time your social media posts by using various automation software programs (ManyChat, Hootsuite, etc.). And to manage expectations or to answer the most frequently asked questions, don’t hesitate to take advantage of the auto-response feature offered by Messenger.
Automating your social media activities will enable you to offer better customer service, which, in turn, will increase your sales.
5. Scheduling reports
Is there anything more laborious than manually creating reports and sending them to the various parties concerned? Instead of wasting your time, you can automate the periodic creation and distribution of reports using Google Analytics, your CRM tool or marketing automation software (Marketo, Eloqua, etc.).
These are only a few examples. Start with whichever process will offer you the most benefits if you automate it. If you’re having trouble deciding which automated marketing solutions to implement in your company or if you have any questions on the subject, call on the experts at BJMédia! Their team of specialists in marketing tools and strategies will be happy to answer all your questions! They can help you find the best automation solutions for your needs.
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