Having a website is essential for any business and when you ask “How much does a website cost?”, the answer is directly related to the number of hours it’s going to take to build it.
Let’s review all the things that must be considered to evaluate the cost of designing your website.
Let’s start with the basics we have to address:
- Type of website: will it be a one pager, a showcase website or an online store, for example
- Customizations that are specific to your company’s needs
- Your level of involvement: will you provide copy and visuals or do you want turnkey service
8 factors that influence the cost of a website design
Here is a complete list of points to consider to know how much a website design will cost.
- Domain Name and Hosting of Your Website
- Your website’s structure
- SEO Strategy
- Online Sales Leads Generation
- Online Store
The domain name is your website’s address (e.g. www.hello.com). The hosting is where your files will be stored. Both are essential for a website. They can be purchased from the same provider, or separately. The cost is a few dollars per month and it’s an on-going, recurring expense.
You can go with a service like GoDaddy or HostPapa, but make sure to check what the hosting service includes. A monitoring service, for example, is crucial. This prevents your site from being hacked. Essential updates should also be performed frequently: themes, plugins, etc. These are basic maintenance issues and shouldn’t be forgotten if you want your website to work properly!
The amount of pages contained in your website’s structure have a direct influence on the amount of time it’ll take to create it. Each page involves photos, web-optimized texts, internal links and maybe even a translation! Multiply the pages and multiply the bill.
A showcase website is simpler to build than an online store, which contains as many pages as there are products to sell, plus a connection to a secure payment platform, for example.
Each language is equivalent to creating another version of your website. A unilingual website takes less time to develop than a bilingual version. Does a website in 2 languages take twice as long to make? Well, no. Images and structure are theoretically the same, so the design work involved for a second version is mainly dedicated to keyword strategy, translations and content integration. Though the second version is a reflection of the first, it does take some time and effort to get it up online.
The agency building your site can provide persuasive copy for your website. You can provide existing text from your current website, but this will influence the design of your new site. Be wise. Writing web copy is like driving: holding a steering wheel doesn’t necessarily make you a good driver! Web copy is a specialized service that is generally offered by Web agencies and it deserves your consideration. Words should be catchy and clear, making it simple for visitors to understand and engage with your content. The texts should also be structured in a way that follows SEO best practices and most importantly, they should include relevant keywords to help your site show up organically, when people are searching for your products or services.
Do you know which keywords to focus on and which are searched by your potential customers? Have you done this analysis with tools like Google Search Console and Google Keyword Planner? It’s important to have a solid keyword strategy in place before you start writing copy for your website. Keyword research is a science that SEO experts love to dig into. The right words help you become more visible to visitors who do not know your business yet. If they are looking for a solution to their problem or an answer to their question and you appear in the first search results, then you’ll be seen and have more chances of generating new sales. That’s why a quality keyword strategy matters!
Content management systems such as WordPress, Squarespace and Shopify, to name a few, offer a range of themes to adapt to your company’s branding guidelines. They usually contain elements to customize such as:
- Page structures
- Call to action
The chosen theme is just waiting to be adapted to your branding.
If there are specific elements or sections that need to be integrated into your website, then it is possible to plan a custom design. A career section with an online application system, an API connection with a third party platform (to connect a reservation system for example), an editable notification system (to share important information and catch the eye of visitors over a given period of time), a summer and winter mode website (to change colors according to the seasons) or a feature that allows you to open and close sections, called show more or less (for a frequently asked questions for example) are all examples of custom design.
Once a visitor is on your website, how do they get in touch? By phone? By filling out a web form? With an online chat? These decisions also impact the time it takes to design your website. A web form involves creating a landing page, a thank you page and/or a request confirmation email and an internal follow-up email to someone in your company. The chat system, for example, involves choosing a platform and setting it up.
Do you have your own online store or are you ready to start selling online? You need to reproduce the same concept as a physical store: product descriptions and their respective prices, inventory, categories, a payment system, packaging and shipping. Designing an online store involves many hours of work… and it will definitely reduce your daily operating costs! Do the math and see if its worth it!
So how much is a website design going to cost you? The answer depends on your project! Call us. Over the last 18 months, we’ve uploaded more than 36 websites.
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