How to choose an SEO agency in Montreal
As the owner of a business, whether an SME, a store, a big corporation or a professional service company, if you’re looking for an SEO agency in Montreal, you’ll have no shortage of choices! In fact, there are hundreds of SEO agencies throughout Quebec, including Montreal, so it can be very difficult to determine which one will be right for you, depending on the nature of your business and your specific needs. Unfortunately, to complicate the matter even further, when it comes to SEO and general web services, there are a number of dishonest providers that engage in dubious commercial practices, seeking nothing more than your money. To learn more about these fraudulent agencies, have a look at our article on the topic.
SEO, or natural referencing, must be an integral part of your internet marketing strategy, as it’s essential to the success of any business in today’s world. If you don’t know which agency to turn to, this article contains a wealth of useful information to help you choose the SEO agency in Montreal that’s right for you.
Be well prepared
Don’t hesitate to do some research so that you can easily identify the most suitable SEO agency when making your selection.
The following steps will help you make the best choice:
- Determine your criteria
- Evaluate the agency’s reputation and credibility
- How does the agency rank in search results?
Before you do anything else, you must precisely determine your needs in terms of your business relationship with the agency. While you want to be well ranked in organic search engine results, you’ll have to be more specific than that in your approach, so the more precisely you can communicate your needs to the agency, the better equipped the agency will be to address them. You must clearly define various criteria, including the budget you’re willing to devote to attaining your goal, the type and term of your contract with the agency, the geographical location of the agency, how often you wish to contact them, how closely you want to collaborate, etc.
Checking for references from former clients of the agency and verifying that the agency follows best internet marketing practices are efficient means of assessing the quality of the work and service the agency provides. Don’t hesitate to contact several former clients and ask them for feedback on their experiences with the agency.
Perform searches on Google and other search engines to find out how the agency ranks. If it appears on the first page of the search results, this is a reliable indicator of its performance, as it offers proof of the agency’s SEO capabilities.
Don’t hesitate to be demanding!
- Meet with an agency representative
- Ask a lot of questions
- What tools do you use to analyze SEO performance?
- How often do you check search engine results?
- Does your SEO strategy include inbound and outbound links?
- What is your strategy regarding internal links?
- Have any of the websites you’ve optimized been subsequently penalized? If so, how did you rectify the problem?
- On average, how long should I expect to wait until I see results?
- What differentiates you from other SEO agencies?
- Do you subcontract your SEO content creation to an overseas provider?
- Will I be assigned a dedicated contact person?
- Demand transparency
Interviewing a representative of the agency is one of the best ways to evaluate the agency’s experience and expertise, as well as the professional qualifications of the team. If the agency you’ve selected isn’t local, you can still conduct an interview over the phone or via video conference. During this meeting, precisely explain your expectations in terms of results, whether to increase organic traffic, visibility, conversion rates or some other metric. Make sure that the agency has a solid understanding of your needs.
During your interview with the SEO agency, clarify all of the points that are essential to you by asking a number of relevant technical questions. The precision and quality of the answers will enable you to confirm the agency’s skill, expertise and professionalism. A good agency will respond judiciously and objectively without beating around the bush.
To help you, here are a few examples of questions to ask a prospective web agency:
An important aspect that you should never overlook is your ability to access your results regularly. You should be able to track various key performance indicators either in real time or through periodic reports. Furthermore, a good web agency will have no problem sharing their work methods and tools with you.
Would you like your website to show up at the top of Google’s search results? Contact the professionals at BJMédia. They’re digital marketing specialists who can create a high-quality SEO strategy tailored to meet your goals. What’s more, it would be their pleasure to give you all the expert advice you need.
To learn more about BJMédia, you can also check out this article about our web agency!