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As an internet user, have you ever stumbled onto a website that isn’t adapted for your mobile device? It’s a safe bet that you have! And it was undoubtedly irritating, frustrating and annoying! It’s also a safe bet that you didn’t continue consulting that website nor did you do business with that company after it made such a bad first impression. After all, first impressions are vitally important in the world of sales and consulting.

Nevertheless, being the professional that you are, regardless of your line of business (freelancer, artisan, manager of an SME or a large company, etc.), do you have a website that’s perfectly adapted for mobile browsing?

People all over the world are spending an increasing amount of time accessing the internet (searching for information, buying online, using social media, etc.) from their mobile devices. This means that an increasing number of potential clients are browsing the internet using their smartphone or tablet. Therefore, it’s vital for your website content to be perfectly readable on these devices.

Keep reading to find out why you should opt for responsive design.

What exactly is responsive design?

Specifically, responsive design enables optimizing your website for all types of devices.

Definition

Responsive design, also known as “adaptive web design,” creates websites, whether for online business, the sale of services, presentation of a company or some other purpose, whose pages automatically adjust the layout to any size, resolution or screen type, including those used by mobile phones, tablets, laptops and TVs. As a result, regardless of the digital medium through which internet users consult an adaptive website, they’ll have access to all of the information, making the browsing experience easy, convenient, ergonomic and pleasant.

Best practices

To ensure that your website’s well adapted, you can implement the following best practices:

  • Use a responsive theme

If you use a content management system (CMS) such as WordPress, make sure that you’ve installed a responsive theme, as this will make it easy for you to adapt the display of your pages, in addition to offering you numerous options for personalization.

  • Create responsive ergonomics

You can implement various elements, including the following:

  • A sufficiently large font that’s easy to read
  • Easy-to-use CTA buttons
  • An ergonomic menu for optimal browsing
  • Content that’s consistently well-spaced and easy to read
  • Optimize the images and videos

The smaller the file size of your multimedia content (images, photos, videos, etc.), the faster your website will load. To compress your images, you can use online tools such as Compress Jpeg.

  • Perform tests

Testing is important, as it will help you determine whether your website correctly adapts to mobile display. You can use Google Search Console’s built-in tool, which will indicate any errors you need to correct.

Case studies

At BJMédia, we’ve successfully redesigned a number of websites in order to make them more adaptive. Here are some of the websites whose performance we’ve improved through responsive design:

 

Four reasons to implement an adaptive website

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1. Increased use of mobile devices

According to Smart Insights, each hour, internet users around the world perform 68 million searches on Google and purchase nearly 160,000 products on Amazon Market using a mobile device. Furthermore, over 60 percent of the inquiries made on Google originate from mobile devices.

According to a 2020 NETendances survey in Quebec, among all of the mobile devices available to adults, the smartphone has enjoyed the greatest surge in popularity with a 64-percent increase from 2010 to 2020, during which time the adoption rate rose from 17 percent to 81 percent. Furthermore, 63 percent of these users have a data plan included in their smartphone contract.

If you consult Google Analytics for statistics on your website, you’ll no doubt be surprised to see the percentage of traffic that originates from mobile devices!

As these numbers demonstrate, these days, the use of tablets and other mobile devices is undeniably on the rise; therefore, it’s indispensable to have a website that’s adapted for use on all devices if you hope to satisfy your current and future customers.

2. Growth in the number of digital devices

Internet users are not only spending an increasing amount of time on their cell phones but also generally have multiple mobile devices, whether a smartphone and a tablet, a smartphone and a laptop or some other combination. Within a family, the number of devices is even higher, with PCs, laptops, tablets, cell phones, smart TVs and more.

It’s therefore important that your website content is adapted for all of these devices, regardless of their screen size or resolution.

3. Higher rankings

At the beginning of 2021, major internet players including Google, Facebook and Apple established new guidelines for such factors as display, SEO and advertising, among others, in order to improve the performance and visibility of websites on mobile devices and thereby enhance the user experience. To learn more about these changes, check out these articles on Google’s new algorithm and the iOS 14.5 update.

As a result, Google is now considering websites’ adaptability to mobile devices as an important aspect in their rankings. So it’s virtually impossible to do without responsive design if you want your website to be well positioned in the most popular search engines!

4. Better user experience

The more your website favors an excellent user experience, the fewer sales you’ll lose!

The user experience must be pleasant, rapid, efficient, fluid and customizable, whether on a cell phone, a laptop or any other device. Your website effectively reflects the values, as well as the identity, of your company. A website with a responsive design will enable you to instill a sense of trust and security in your users.

Would you like to improve your internet presence by optimizing your website for mobile devices? Contact the experts at BJMédia! Their team of specialists will manage your project in keeping with your goals and your budget.

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